Almost a humorous name but it actually belonged to a large catalog company out of Chicago. They sold watches with 2 levels of movement quality. A 6 jewel guaranteed for one year. These were marketed as an "affordable" quality watch. The other was 15 jewels and adjusted with a guarantee of 3 years.
In looking at the literature they list watches with a rolled gold plate with a chromium finish. There are some that just say rolled plate with a chromium finish. I find it interesting that they would chrome plate gold plated watches. Or at least that is how I read it.
So there watches seemed to be a retail line that could also be sold to other retailers. They were also known to be a wholesale company that would sell to smaller retailers. Their catalog in 1930 shows the watch.
In 1931 they show it again but this time with the metal bracelet that was optional. The price did not change over the year as it was still listed at $32.50. That would be about $500 today.
The 6 jewel version was $12 less. That may seem like only a small difference but that would be about $180 today.
Mine came from a junk lot of watches. This was the only one I was after as the rest are almost completely trashed.
The watch came on a blue and red perlon band....made the hinged lugs hard to see. I put on the leather one instead.
The case back does show the wear.
I can find nothing on the case maker..."Rosann W C Co." Is nowhere to be found. Well Google comes up with nothing...well not for me.
Funny though in that the case says rolled plate...but not what the plate is. Would be first for me to hear of rolled chrome plate.
I was lucky in that the movement was not complete junk. I bought with no movement pic and no indication of condition.
It is the better 15 jewel movement. They appear to have used movements supplied by Albuse Watch Co. These are actually AS 341 movements with shock resistance.
I let it warm up a bit then tried to wind it. I was surprised it was not wound up tight. It ticked a bit but slowly and I thought the hairspring was screwed up. After a quick basic clean and some fresh oil...it is actually keeping good time. Still think the hairspring may be bad but...if it runs and keeps reasonable time, I am happy with my "junk" watch.
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