Someone in Italy claims that Lanco watches are not collectible because they are low quality products.
I cannot certainly deny that the average production was in some way penalized by the use of chrome cases, but this was a fairly common practice. The in house movements were perhaps not "refined", but they equipped robust watches that had to be on the wrist of normal people for normal daily use.
However, the company was not so scarce if it produced - for example - the only alarm watch whose functions are all regulated solely by the crown. Omega also had the same opinion and for almost ten years tried to acquire the company, succeeding only in 1970, almost a hundred years after the Langendorf birth.
That merger brought the "Idea Watch" in dowry to Omega/SSIH, a watch with a plastic movement from which derived the Swatch, savior of the Swiss watchmaking and the Tissot Astrolon.
As usual, generalizations donít work and an assessment of individual products should be made before throwing an entire brand into the trash.
Here are some examples that I consider worthy of attention
FB stainless steel case
Almost 80 years, chrome case, diameter 39,5mm
Maybe this is inspired by a Prince ...but I think with a lot of dignity, even in the nickel/chromin poverty
A beautiful black dial in a generously sized case, 26x36mm
Another stainless stell "giant"; 23x46mm
And here is the famous alarm watch; how much would such a dial cost today? Diameter 36mm
I hope these watches are always considered not collectible, so I can buy them at great prices