Private signed dials - why no longer done?
Like Tree1Likes

Thread: Private signed dials - why no longer done?

Page 1 of 2 1 2 LastLast
Results 1 to 10 of 11
  1. #1
    Member Tonhao's Avatar
    Join Date
    Dec 2017
    Location
    Chicago, IL
    Posts
    1,471

    Private signed dials - why no longer done?

    Tiffany & Co.. Serpico y Laino. Cuervo y Sobrinos. Turler. Meister. Gubelin...

    You can’t just print Tiffany’s name on a handbag and call it special. But guess what... write it on a watch dial and suddenly it’s a Tiffany-signed Patek, a level apart from all other Pateks. To me, this looks like an incredibly cost-efficient way to make a limited edition. Plus, it’ll bring back a beloved watch tradition where jewelers and even companies, armies, and royal families could request their logo on a prestigious watch. (There are Domino’s signed Rolex out there) Why has this practice all but stopped?

    I did read that Patek brought back a few Tiffany signed dials in 2013 and you could request some models to be stamped. But Rolex and Omega no longer does this, to my knowledge.

  2. #2
    Member yankeexpress's Avatar
    Join Date
    Apr 2013
    Location
    USA
    Posts
    35,607

    Re: Private signed dials - why no longer done?

    I commissioned this custom dial in honor of my mother from forum sponsor Undone Watches.



    Bunch of us BSHT ordered these custom gilt from NTH

    Name:  169C2B38-A57C-4F08-9577-E150EE3A9CF4.jpeg
Views: 119
Size:  1.19 MB

  3. #3
    Vint. Forum Co-Moderator Mirius's Avatar
    Join Date
    Mar 2011
    Location
    Surrey, UK
    Posts
    3,604

    Re: Private signed dials - why no longer done?

    I believe it’s primarily not done any more because in the past, the jewellers name was more important to watch buyers than the watch makers. The trust and the cachet was in the jewellers name. Gradually over the last eighty odd years this eroded to the point where few are going to buy a Rolex because it has a jewellers name on it.

    Of course there is always the point that it was Rolex who were one of the first Swiss matchmakers to successfully get their name on the dial, so maybe they don’t like the practice anyway.


  4. Remove Advertisements
    WatchUSeek.com
    Advertisements
     

  5. #4
    Member morningtundra's Avatar
    Join Date
    May 2016
    Location
    USA, UK & HKG
    Posts
    449

    Re: Private signed dials - why no longer done?

    In this day and age, who benefits most from a co-signed dial? The seller or the buyer? Certainly not the manufacturer. You can buy a Rolex at Costco... would you pay more or less for a Costco dial?

    Award and celebration watches are different and there are still ways to get these done aftermarket.


    Sent from my cracked, broken hand wound phone. IG @morning_tundra

  6. #5
    Member Tonhao's Avatar
    Join Date
    Dec 2017
    Location
    Chicago, IL
    Posts
    1,471

    Re: Private signed dials - why no longer done?

    Quote Originally Posted by morningtundra View Post
    In this day and age, who benefits most from a co-signed dial? The seller or the buyer? Certainly not the manufacturer. You can buy a Rolex at Costco... would you pay more or less for a Costco dial?

    Award and celebration watches are different and there are still ways to get these done aftermarket.


    Sent from my cracked, broken hand wound phone. IG @morning_tundra
    Not every place that sells watches need to put their names on the dial. Just the historic and famous ones, like Wempe. And it’ll likely be limited printings. Who knows what vintage collecting will be like in 50 years, but I bet they’ll pay more for something special, even if Costco signed it.

  7. #6
    Member
    Join Date
    Aug 2018
    Location
    Paris, France
    Posts
    387

    Re: Private signed dials - why no longer done?

    Personally I miss even more the times when there was nothing written on the dial ;)

    When you think of it, most watches made before 1900, even high grade, had nothing but time on their enamel dials. This is so elegant and discrete IMHO. Nothing to show off, quality kept hidden like a secret for connoisseurs... I think people started to give importance to a "brand" rather than a particular watchmaker or retailer with the advent of the American industry, which produced everything inside the same building. With their agressive marketing, they succeeded making most people believe that in-house machine made products are more desirable. This is still very prevalent today, with a lot of companies boasting they are "manufactures" or that they use silicium or other crap.

  8. #7
    Member pithy's Avatar
    Join Date
    Aug 2010
    Posts
    9,498

    Re: Private signed dials - why no longer done?

    Quote Originally Posted by Tonhao View Post
    . . . . Why has this practice all but stopped? . . . .
    Your initial premise is false.
    Courtesy of ULF.

  9. #8
    Member Tonhao's Avatar
    Join Date
    Dec 2017
    Location
    Chicago, IL
    Posts
    1,471

    Re: Private signed dials - why no longer done?

    Quote Originally Posted by pithy View Post
    Your initial premise is false.
    Patek & Tiffany are the only big brands that continue the practice. Rolex and Omega no longer does it.

  10. #9
    Member yankeexpress's Avatar
    Join Date
    Apr 2013
    Location
    USA
    Posts
    35,607

    Re: Private signed dials - why no longer done?

    Quote Originally Posted by 707mm2 View Post
    Personally I miss even more the times when there was nothing written on the dial ;)

    When you think of it, most watches made before 1900, even high grade, had nothing but time on their enamel dials. This is so elegant and discrete IMHO. Nothing to show off, quality kept hidden like a secret for connoisseurs... I think people started to give importance to a "brand" rather than a particular watchmaker or retailer with the advent of the American industry, which produced everything inside the same building. With their agressive marketing, they succeeded making most people believe that in-house machine made products are more desirable. This is still very prevalent today, with a lot of companies boasting they are "manufactures" or that they use silicium or other crap.
    Sterility on eBay


  11. #10
    Member pithy's Avatar
    Join Date
    Aug 2010
    Posts
    9,498

    Re: Private signed dials - why no longer done?

    Quote Originally Posted by Tonhao View Post
    Patek & Tiffany . .
    .
    There's the flaw in your original premise. You didn't limit it to only premium brands.
    Chascomm likes this.
    Courtesy of ULF.

Page 1 of 2 1 2 LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

    Similar Threads

    1. California dials -- why?
      By mjbernier in forum Public Forum
      Replies: 61
      Last Post: August 14th, 2016, 22:53
    2. Replies: 5
      Last Post: November 13th, 2010, 23:53
    3. SM300 dial- Why no applied logo?
      By teeritz in forum Omega
      Replies: 3
      Last Post: September 29th, 2009, 14:35
    4. Omega PloProf dials--why never marked for Tritium???
      By tomvox1 in forum Dive watches
      Replies: 3
      Last Post: May 30th, 2007, 04:36
    5. FS: Patek Philippe "La Flamme" Tiffany Signed dial!
      By Oldworldandy in forum Watches - Private sellers and Sponsors
      Replies: 0
      Last Post: March 20th, 2007, 21:22

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •