A Small LOV Affair
Like Tree8Likes
  • 6 Post By john87300
  • 2 Post By Marrick

Thread: A Small LOV Affair

Results 1 to 9 of 9
  1. #1
    Member john87300's Avatar
    Join Date
    Oct 2011
    Location
    Limousin France
    Posts
    653

    A Small LOV Affair



    One of my favourite watches is this LOV Précision, clean and simple, with lots of "je ne sais quoi"






    It runs the ever faithful Cupillard 233, and hails from Villers-le-Lac. LOV was the brand name of the family business, Ets Hubert Lambert et Fils, whose workshops were on the rue Maréchal Foch. The original name of the village was Lac Ou Villers, hence LOV. LOV were recognised in the trade as being one of the better quality marques of the lower mid price range, and produced, as well as the various Précisions, a later varied range called Espadon (Swordfish), and the Aqua Sports range amongst others.
    LOV traded successfully through the 1950's and 60's, still under family control, and a number of the company's promotional items can still be found, ranging from Buvards to football keyrings!





    By the late 1960’s, like so many of its contemporaries, LOV were suffering for their indifference to the market changes of the beginning of the quartz era, and were, like Herma, acquired by Marcel Rième’s Cupillard-Rième, and incorporated into Finhor. Which after then including Esperanto, Sodexhor & Blind became Framelec in 1970

    Over the next few years it all went from bad to worse, Framelec was taken over by the then owners of Jaz, then Matra, seemingly at the behest of the French Government took over and became involved in all aspects of the business, so by 1981 it looked like this:



    According to Marcel Rième, he had become so disillusioned with the French government and with Matra and its dealings with Seiko that he resigned in October 1981. Within 3 years Framelec and its component parts had vanished in their original form forever.

    As you may know I generally only have one watch of each brand, so here's some other LOVs you may come across:







    John
    Watch Website: www.chambresdebelair.com/watches.html last update 07/11/2012

  2. #2
    Member Sparcster's Avatar
    Join Date
    Apr 2009
    Location
    Blighty
    Posts
    3,447

    Re: A Small LOV Affair

    Another great, well written thread John....

    ... plus, you do like a good (bad) pun!!

    LOVing the caseback design.....


    Thanks again for spending the time to comprise this.... another introduction to a brand I had not heard of.


    Marc
    A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away...

    Antoine de Saint-Exupery

    Twitter: quickpicmarc

  3. #3
    Member mike184's Avatar
    Join Date
    Feb 2010
    Location
    Germany
    Posts
    846

    Re: A Small LOV Affair

    Hi!

    Nice watches and great info about the French watch industry, thanx!
    And I finally know where my Esperanto comes from.
    Best regards, Mike

  4. Remove Advertisements
    WatchUSeek.com
    Advertisements
     

  5. #4
    Member john87300's Avatar
    Join Date
    Oct 2011
    Location
    Limousin France
    Posts
    653

    Re: A Small LOV Affair

    Quote Originally Posted by mike184 View Post
    Hi!

    Nice watches and great info about the French watch industry, thanx!
    And I finally know where my Esperanto comes from.
    I'm still searching for an Esperanto I like, all that's usually around are from the Matra days, and no way should an outfit that were involved with the design of Simca cars be allowed near a watch. I should know, I had one once!
    Last edited by john87300; May 1st, 2012 at 00:53.
    John
    Watch Website: www.chambresdebelair.com/watches.html last update 07/11/2012

  6. #5
    Member mike184's Avatar
    Join Date
    Feb 2010
    Location
    Germany
    Posts
    846

    Re: A Small LOV Affair

    I´ll post some pics tomorrow if I find it.
    Best regards, Mike

  7. #6
    Member Marrick's Avatar
    Join Date
    May 2007
    Location
    East Yorkshire, UK
    Posts
    7,743

    Re: A Small LOV Affair

    I think the first LOV - the Precision - is a really good looking watch with one of the nicest case backs I've ever seen. And the last one has (pretty much) the same dial as my Aurore.

    john87300 and bubba48 like this.
    Everybody is ignorant, only on different subjects."

    Will Rogers (1879 - 1935)


    Please don't PM me to ask for a valuation - I won't attempt one.

  8. #7
    Member sempervivens's Avatar
    Join Date
    Sep 2006
    Posts
    4,188

    Re: A Small LOV Affair

    Lovely read ! From France with lov.

    But where did it go ? In July 1983 FRAMELEC, JAZ and YEMA ceased to exist as separate companies : though they kept their separate names they became one company, "MH", the "Manufacture Horlogère", part of the Holding Matra Horlogerie.

    But by the end of the 1980's JAZ-YEMA apparently became part of the "CGH", "Compagnie Générale Horlogère" of the HATTORI group, as can be seen in this logo.

    Name:  yema_p10.jpg
Views: 657
Size:  29.7 KB
    Vanitas vanitatum et omnia vanitas, praeter ...

  9. #8
    Member howards4th's Avatar
    Join Date
    Jan 2012
    Location
    Georgia, USA
    Posts
    1,033

    Re: A Small LOV Affair

    I have to second what Marrick says ....."I think the first LOV - the Precision - is a really good looking watch with one of the nicest case backs I've ever seen. "

    Really nice! and the Dive watch is rockin' cool!
    Nice write up John, well done!!! Thank you.
    Last edited by howards4th; May 1st, 2012 at 14:02.

  10. #9
    Member john87300's Avatar
    Join Date
    Oct 2011
    Location
    Limousin France
    Posts
    653

    Re: A Small LOV Affair

    Quote Originally Posted by sempervivens View Post
    Lovely read ! From France with lov.

    But where did it go ? In July 1983 FRAMELEC, JAZ and YEMA ceased to exist as separate companies : though they kept their separate names they became one company, "MH", the "Manufacture Horlogère", part of the Holding Matra Horlogerie.

    But by the end of the 1980's JAZ-YEMA apparently became part of the "CGH", "Compagnie Générale Horlogère" of the HATTORI group, as can be seen in this logo.

    Name:  yema_p10.jpg
Views: 657
Size:  29.7 KB
    Thanks very much for taking the history a little farther forward, I keep seeing some people saying that there's no information to be found on the so called lost makers like LOV, not so, it's out there somewhere waiting to be found, so thanks again
    John
    Watch Website: www.chambresdebelair.com/watches.html last update 07/11/2012

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •