Today I bring a new query to you attention.
In my time as a collector, I've noticed several changes that Tissot has made with branding. For example, I know that around 1960, they changed their dial logo from a scripted logo, to a printed-font logo. I know that come cases were just marked "TISSOT" while some were marked with the Tissot Shield. And now I have just learned that some cases were marked "Chs Tissot & Fils". I'd like to know the exact years all these different logo are attributed and possibly why each case has the logo it has, if there was any crossover.
1) When did Tissot stop using the scripted Logo
2) When was the "Chs Tissot & Fils" Logo used? Also, I believe there was a design/trademark change here made at some point.
3) Why did Tissot sometimes stamp their casebacks with the shield and sometimes not?
And of course, the watch that brings all of this into question: A "1960's" Tissot Chronograph with a Lemania 1281 Movement.
Features the "old" scripted Logo on the dial:
The caseback features the "Chs. Tissot & Fils" logo. Also the Serial # "303 A 2", I think...Might also be "308 A 2". No shield
The movement also has the "Chs. Tissot & Fils" Logo and the movement has the Lemania serial # 1472081
I didn't take these pictures, so I'm sorry for the poor quality.
What do you guys think? As always, I'm sure this will be a very educational thread!