Tissot Branding...changes through the years...Plus a Vintage Tissot 1281 Triple Chronograph

Thread: Tissot Branding...changes through the years...Plus a Vintage Tissot 1281 Triple Chronograph

Results 1 to 4 of 4
  1. #1
    Member
    Join Date
    Oct 2011
    Posts
    346

    Question Tissot Branding...changes through the years...Plus a Vintage Tissot 1281 Triple Chronograph

    Hello All!

    Today I bring a new query to you attention.

    In my time as a collector, I've noticed several changes that Tissot has made with branding. For example, I know that around 1960, they changed their dial logo from a scripted logo, to a printed-font logo. I know that come cases were just marked "TISSOT" while some were marked with the Tissot Shield. And now I have just learned that some cases were marked "Chs Tissot & Fils". I'd like to know the exact years all these different logo are attributed and possibly why each case has the logo it has, if there was any crossover.

    1) When did Tissot stop using the scripted Logo

    2) When was the "Chs Tissot & Fils" Logo used? Also, I believe there was a design/trademark change here made at some point.

    3) Why did Tissot sometimes stamp their casebacks with the shield and sometimes not?

    And of course, the watch that brings all of this into question: A "1960's" Tissot Chronograph with a Lemania 1281 Movement.

    Features the "old" scripted Logo on the dial:
    Name:  tissot_1281_1.jpg
Views: 213
Size:  159.8 KB

    The caseback features the "Chs. Tissot & Fils" logo. Also the Serial # "303 A 2", I think...Might also be "308 A 2". No shield
    Name:  tissot_1281_3.jpg
Views: 212
Size:  328.3 KB

    The movement also has the "Chs. Tissot & Fils" Logo and the movement has the Lemania serial # 1472081
    Name:  tissot_1281_2.jpg
Views: 214
Size:  284.4 KB

    I didn't take these pictures, so I'm sorry for the poor quality.

    What do you guys think? As always, I'm sure this will be a very educational thread!

    Regards,

    Joe

  2. #2
    Member Dan S's Avatar
    Join Date
    Jan 2012
    Location
    Colorado
    Posts
    6,377

    Re: Tissot Branding...changes through the years...Plus a Vintage Tissot 1281 Triple Chronograph

    I don't know the detailed answers to your questions, but the reference of this chronograph is definitely 808A (not 303 or 308).

    Edit: While it will be educational if people can answer your more general questions, if your main goal is to determine authenticity of this particular example, the most efficient way would be for you to find a handful of similar examples via Google search and compare their caseback engravings, movement serial numbers, etc. For what it's worth, my feeling is that this one looks correct. Also, I could be wrong, but since the movement is signed Tissot, I think that the serial number would be consistent with the sequence of Tissot serials, not Lemania serials.

    Edit2: I am now doubting my comment above about serial numbers. A 1.4million Tissot serial number is apparently from the mid 1940s, and I believe the 808A model was from the 1960s.
    Last edited by badbackdan; June 14th, 2017 at 23:59.
    -- Dan (formerly known as @badbackdan)
    ------- @oldwatchdan on Instagram -------

  3. #3
    Member Dan S's Avatar
    Join Date
    Jan 2012
    Location
    Colorado
    Posts
    6,377

    Re: Tissot Branding...changes through the years...Plus a Vintage Tissot 1281 Triple Chronograph

    Here is a nice post from another forum on Tissot-Lemania chronographs from this era ... if you can read Dutch (Google Translate may help).

    https://www.horlogeforum.nl/t/tissot...-60s-70s/62668
    -- Dan (formerly known as @badbackdan)
    ------- @oldwatchdan on Instagram -------

  4. Remove Advertisements
    WatchUSeek.com
    Advertisements
     

  5. #4
    Member
    Join Date
    Oct 2011
    Posts
    346

    Re: Tissot Branding...changes through the years...Plus a Vintage Tissot 1281 Triple Chronograph

    Quote Originally Posted by badbackdan View Post
    I don't know the detailed answers to your questions, but the reference of this chronograph is definitely 808A (not 303 or 308).
    You are absolutely correct! And according to that link you posted, the 808A was something of a transitional piece that came with both a signed logo and a printed logo.

    Quote Originally Posted by badbackdan View Post
    Edit: While it will be educational if people can answer your more general questions, if your main goal is to determine authenticity of this particular example, the most efficient way would be for you to find a handful of similar examples via Google search and compare their caseback engravings, movement serial numbers, etc. For what it's worth, my feeling is that this one looks correct. Also, I could be wrong, but since the movement is signed Tissot, I think that the serial number would be consistent with the sequence of Tissot serials, not Lemania serials.
    Firstly, so many of the Tissot's that I looks at (and I looked for a few hours), seem to be such a hodge-podge of different pieces, that it's hard to figure out which to trust. Secondly, I've determined that this watch IS authentic, as the seller is the original owner that has never had it restored in any way. That being said, for future reference, I'd like to know the differences so that I don't have to constantly post about determining the authenticity of particular watches. Besides, hearing everyone's different experiences is always fun!

    Quote Originally Posted by badbackdan View Post
    Edit2: I am now doubting my comment above about serial numbers. A 1.4million Tissot serial number is apparently from the mid 1940s, and I believe the 808A model was from the 1960s.
    Yes, I did the exact lookup and also got 1940, indicating to me that the serial # is definitely a Lemania.

    So I'd still like to know, for example, why this watch's caseback doesn't have the Tissot Shield. And this of course ties into my 3 queries in my first post.

    -Joe
    Last edited by joebro391; June 15th, 2017 at 03:59.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

    Similar Threads

    1. Replies: 14
      Last Post: April 7th, 2017, 20:30
    2. Replies: 2
      Last Post: April 6th, 2017, 19:48
    3. Vintage Tissot Chronograph cal. Lemania 1281
      By Elvis Silva in forum Vintage & Pocket watches
      Replies: 4
      Last Post: December 9th, 2016, 13:43
    4. #TBT Tissot 1281 Chronograph
      By Robert-Jan Broer in forum Bloggers United
      Replies: 0
      Last Post: May 28th, 2015, 09:40
    5. SOLD: Vintage Tissot Chronograph Lemania 1281 all original
      By h3ycal in forum Watches - Private sellers and Sponsors
      Replies: 2
      Last Post: July 9th, 2014, 07:42

    Tags for this Thread

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •