What's up with my Longines "Flagship"?

Thread: What's up with my Longines "Flagship"?

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  1. #1
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    What's up with my Longines "Flagship"?

    Found this one at a very attractive price and bought it on a whim, knowing it might backfire on me. :D



    Two oddities, I did a lot of searching but could find no answer...

    1) The case shape I have not seen on a Flagship before.

    2) The Flagship logo uses a completely different font from any I've seen.

    There's been some speculation from some people I asked that this might be a repainted dial, but have been looking it over with a 10x loupe and if it's a repaint it's certainly a very very well done one. And if it's a very well done one, why would they have put the "wrong" Flagship font on there?

    Popped open the back, revealing a L633.1 movement that looks nice and clean. Inside of caseback has the Longines logo + a couple of numbers. The movement has what appears to be a serial # as well.

    Worth noting is that there is a company logo and "1978" engraved on the back, leading me to think it was some form of service award.

    So I gather this is

    a) A pretty common model and I am just an idiot who couldn't find another when searching online
    b) A fake / franken of some sort
    c) Some less common model that perhaps was sold to those looking to engrave the back for service awards
    d) ????

    I have looked and looked and I am really stumped. Anyone here have any ideas? Thanks in advance!

  2. #2
    Member Shum's Avatar
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    Re: What's up with my Longines "Flagship"?

    Does the serial on the movement match 1978?

  3. #3
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    Re: What's up with my Longines "Flagship"?

    Starts with 5405, can only find lists that show the serial numbers used until 1969 though...

    edit: Found an ebay auction for a Longines starting with 54 and they say it means it dates back to 1978 so seems promising.
    Last edited by medinfoto; December 6th, 2013 at 20:23.

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  5. #4
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    Re: What's up with my Longines "Flagship"?

    I have seen other Longines watches with this case style but as you say no Flagship model so it is suspicious. They did change the font in the 70's on some more modern looking models so this could be correct.

  6. #5
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    Re: What's up with my Longines "Flagship"?

    Here she is.


  7. #6
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    Re: What's up with my Longines "Flagship"?

    Looks nice on your wrist for sure.

  8. #7
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    Re: What's up with my Longines "Flagship"?

    Verified authentic by my local watchmaker. In all likelihood a special line Longines produced for service award watches. Looks to be in fine shape overall and just needs a movement service to be tip top.

  9. #8
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    Re: What's up with my Longines "Flagship"?

    Sounds right. I don't know what makes a Flagship but I guess it could be just as you say a special line. The same movement (ETA 2824) is used today so spare part should be readily available. Has it got a nice Flagship picture on the back?
    Last edited by Shum; December 15th, 2013 at 08:13.

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