Why I hate dropping the wings on the new Breitling logo. - Page 3
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  1. #21
    Member qa_ii's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by Micro View Post
    I feel that the new b logo should be used on Breitlings dressier lines while retaining the wing logo for their tool lines of watches.


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    EXACTLY! Just as has been in recent decades!
    Last edited by qa_ii; April 18th, 2018 at 03:13.
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  2. #22
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by Huttfuzz View Post
    I agree with OP. The big gold wings logo on my Navitimer 01 is one of its most attractive feature. It's a shame. I think the new Navitimer 41 with the B looks quite ridiculous. The 43 looks better but still not up to what it was imo.

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    My thoughts exactly.
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  3. #23
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by countingseconds View Post
    No, I meant it as a designer, in my design world. I can't imagine marketing coming to me with a logo request and I give them: "hey, your name starts with a b, so let's have a B as a logo!" They'd kick my butt for lack of effort.
    Fair enough it wasn't that clear to me from what you said. Although Breitling isn't a start up and has a history of using the single 'B' on their watches so I don't think it really applies to a lack of effort. It might have been an easy choice to revert to using it on all products but for me my two favourite Breitling watches have been a SOH & Transocean so maybe my bias based on this is part of my lack of outrage...
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  5. #24
    Member helderberg's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by Micro View Post
    I feel that the new b logo should be used on Breitlings dressier lines while retaining the wing logo for their tool lines of watches.


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    I keep going back to the "NEW" site and would even take this idea a little further. Use the B for the Heritage and 8 lines and leave the wing logo for the tool lines. The more I look at my Nav and then the new/old logo on the new Nav it just looks wrong to me. Reading Ron's take on the cost aspect I can not get that logic out of my mind. If that is the underlying reason then I would say it is more than ill advised as a direction for those of us that have been with the brand for many years. I still have a problem with the Squads. I am all for cleaning up our environment and such but the tag lines approach is just too much for this old man.
    Just my .02, Frank.

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  6. #25
    Member Hunterfate's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Just loving that visual clutter :)




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  7. #26
    Pil-Mil, Breitling Forum Moderator O2AFAC67's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    White gold elegance...



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  8. #27
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    Classic white gold wings FTW! I love applied logos, and the fact that both of my colts have applied logos that are white gold is amazing.

  9. #28
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by countingseconds View Post
    No, I meant it as a designer, in my design world. I can't imagine marketing coming to me with a logo request and I give them: "hey, your name starts with a b, so let's have a B as a logo!" They'd kick my butt for lack of effort.
    Ya, I'm sure what they say at Louis Vuitton too!

    in any case, what did a anchor have to do with a company styling itself on pilot watches?

  10. #29
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by Buddman View Post
    Ya, I'm sure what they say at Louis Vuitton too!

    in any case, what did a anchor have to do with a company styling itself on pilot watches?
    According with Vogue, the LV monogram appeared for the first time in 1896. That's 122 years ago. Very different world back then.
    The anchor, to me, it represents Breitling dedication and achievements in the diving world.

  11. #30
    Member Michael Day's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Perhaps this has more to do with the Asian market where Brietling is very weak.


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