Why I hate dropping the wings on the new Breitling logo. - Page 4
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  1. #31
    Member arcadelt's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by Buddman View Post
    Ya, I'm sure what they say at Louis Vuitton too!

    in any case, what did a anchor have to do with a company styling itself on pilot watches?
    It has diving and water sport watches too.

  2. #32
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by countingseconds View Post
    As an industrial designer I LOVE logos and I appreciate the amount of work (and inspiration!) that the good ones require. Now, looking at the new Breitling logo I can't help it and feel disappointed. I ask myself: really? a B, because your name starts with b? That's how much thought and work you put into your logo? That's how you want your consumers to be inspired by?
    Yeah it seems like they are throwing the baby out with the bath water in their new lineup. I don't own a breitling and yeah I've been in the camp that found a number of designs too blingy. But Breitling has some iconic pieces like the Navitimer.

    The logo is an important mark for the brand and heritage. And I think the direction of the new designs went too far in minimalism that creates a break from continuity.

    The new ownership may be oversteering in the designs. And these design moves seem to be statement of the new route they're taking to address the lagging sales.
    I get they need to take action to improve sales, but they have to take care in not alienating the existing customer base. It's a delicate balance between retaining core customers and attracting new ones.

    I hope the new management takes a longview approach and don't dilute the brand by chasing trends.


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  3. #33
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Grabbed this great pic yesterday. The gold gives the dial such a pleasant look.


    https://i.imgur.com/5Zo0uxU.jpg
    countingseconds likes this.

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  5. #34
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I hope the older "Breitling"-calligraphy will also find its way back to the dials, as written e. g. on the Grand Premier from year 1999. (The two watches in the middle.)
    Attached Images Attached Images


  6. #35
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I have to say, I too was not a fan of the new logo, initially. I'm still not too sure. I LOVE the air&sea logo However, I also like the new,very clean look of the dials. I bought the new Chronomat Colt just the other day and I have to say this is one amazing watch. Breitling got it all right this time around. The all-brushed look (CEO Kern is not fan of Breitling's history of bling) and the new, clean dial with the white gold "B" is much more elegant and classy. The watch is simple perfection. Very, very timeless and rugged and solid. I am very impressed. I think they are going in the right direction, without a doubt, but it is an uncomfortable transition for us old Breitling fanboys. Get your hands on one of these new watches in persona and you will immediately see what I am talking about.
    MSugarman likes this.

  7. #36
    Member ProjectQuattro's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    My SOH has the B logo and I agree that it's more understated and a bit classier, but I love the Breitling anchor and wing logo. It's my favorite part of the Navitimer and most other models. I think they should continue using it; their more functional designs look odd with just the simple B logo.


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  8. #37
    Pil-Mil, Breitling Forum Moderator O2AFAC67's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Because the wings made sense...



    " The Sailor Who Fell From Grace With The Sea "


    Click to view: 500px Photo Gallery or... Breitling Pics Slideshow

  9. #38
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I wonder how many sales were lost because someone didn't like the winged logo or felt it conveyed an aeronautical history vs. a naval or army history? Getting rid of the flying B is kind of like switching to the new Coca Cola. Bring it back!
    O2AFAC67 and Burgs like this.

  10. #39
    Member arcadelt's Avatar
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    Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by MissileExpert View Post
    I wonder how many sales were lost because someone didn't like the winged logo or felt it conveyed an aeronautical history vs. a naval or army history? Getting rid of the flying B is kind of like switching to the new Coca Cola. Bring it back!
    Conversely, I wonder how many sales were gained because someone liked the more traditional look of the new logo or felt it conveyed a return to the brands historical roots? It’s like introducing a more classic cola than Classic Coke.

    Last edited by arcadelt; March 15th, 2019 at 00:52.

  11. #40
    Member RobMc's Avatar
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    Why I hate dropping the wings on the new Breitling logo.

    I prefer the wing logo. However, I never understood the wing logo/anchor counter balance combo. One seems to imply a pilots watch, the other a dive watch.


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