Why I hate dropping the wings on the new Breitling logo. - Page 6
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  1. #51
    Member lis_255's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Swap the shield with a B and you've got a pretty original logo

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    a - b = sissy watch

    Where
    a = watch
    b = pushers


  2. #52
    Member Acar7145's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Agree! looks so much nicer with the wings
    Quote Originally Posted by countingseconds View Post
    As an industrial designer I LOVE logos and I appreciate the amount of work (and inspiration!) that the good ones require. Now, looking at the new Breitling logo I can't help it and feel disappointed. I ask myself: really? a B, because your name starts with b? That's how much thought and work you put into your logo? That's how you want your consumers to be inspired by?
    Burgs likes this.

  3. #53
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    Re: Why I hate dropping the wings on the new Breitling logo.

    The wings are just more iconic to Breitling as a brand. Wings remind me of flight. B reminds me of the alphabet.
    countingseconds and Burgs like this.

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  5. #54
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Yes, I totally agree. The Wings logo should be back!!

  6. #55
    Member maximalek's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    wings logo is supernice, but the gold B on superocean heritage looks also awesome under blue AR crystal

  7. #56
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by O2AFAC67 View Post
    Because the wings made sense...

    Agreed suits that watch perfectly but I'm not so sure it makes sense on something like the top time in which case the 'B' works.

    I hope that as Kern promised the wings make their way back onto the sports lines and the 'B' is left to the heritage and premier lines.
    Rolex|Cartier|Breitling|Bell & Ross|Tag Heuer|Erroyl|Tissot|Certina|Fitbit plus a Timex

  8. #57
    Member Macey's Avatar
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    This is the reply I had a while back from Breitling when I asked the reason for dropping the ICONIC wings...

    We thank you for your message and for sharing your thoughts with us.

    Actually the “new” logo we have recently introduced is based on the historical Breitling brand logos which were used on our dials and in our communication back in the 1940s and 50s. These logos have gone through minor adjustments for a more contemporary and sober look. The aim of this change is to go back to our roots, since Breitling has not only been renowned for its storied association with aviation, but has also earned a place of privilege in the worlds of science, sport and technology over many decades. We are convinced that the new version of the logo better reflects the history of the brand and it’s DNA.
    Cheers,
    Macey.

  9. #58
    Pil-Mil, Breitling Forum Moderator O2AFAC67's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I strongly suspect the reason for Kerns' acquiescence to keeping the wings logo on some models is because of the voluminous amount of protest seen here and on other fora. As an aside, beginning around 2003 quite a few display back Breitling pics were posted on various fora and members began to request Breitling bring back that beautiful feature. Schneider apparently listened because a resurgence of display back offerings was welcomed by the market. IMO Kerns has now diluted the feature with the cartoon like applique/decal logos on the "special limited edition" display back models. A tasteful logo on the dial would have been class, a decal covering the movement is not IMHO. Just my .02 worth...
    Best,
    Ron



    Burgs, qa_ii, Macey and 3 others like this.


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  10. #59
    Member Macey's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    A+ to more display backs..
    Izzy_Does_It likes this.
    Cheers,
    Macey.

  11. #60
    OTX
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I like the fact many newer Breitling models come with the display back but the new logo just irritates me. I know it has been used in the past but the wing logo is just so much cooler. Especially on the Navitimer 01. How can the ultimate pilots watch not have wings??.

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