Why I hate dropping the wings on the new Breitling logo.
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  1. #1
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    Why I hate dropping the wings on the new Breitling logo.

    As an industrial designer I LOVE logos and I appreciate the amount of work (and inspiration!) that the good ones require. Now, looking at the new Breitling logo I can't help it and feel disappointed. I ask myself: really? a B, because your name starts with b? That's how much thought and work you put into your logo? That's how you want your consumers to be inspired by?
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  2. #2
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I too am disappointed to see Breitling abandon the wings logo, which in my opinion, looked much nicer.

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    Member Vlance's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Hmm... I do like the wings logo, but the B above Breitling seems to clean up the aesthetic on the dial. Almost like having just the crown above Rolex. So, can’t say I hate it.
    Maybe they could have worked them into the seconds hand somehow?

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    Member helderberg's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I did a little looking around on WatchFread's Instagram account and found that the B has a long tradition in the Breitling line. The addition of the Wings is a fairly recent change that I have to agree is a very nice logo. For me I think the B is a clean look but I would have left the wings on the Nav line and used the B for the 8 series as that is also a throwback to an original design as well. Just my opinion but it works for me. I had originally come out against the change but have come to better understand the idea and also like the 8 chrono. Again, not the popular view here but I can live with that also.
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  6. #5
    CGP
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I agree, it appears that they may be going back to their roots a bit. From what little research I've done, it appears that the solo B first appeared on the original Navitimer in 1952. Could also be that they are planning on trying to widen their scope of being a pilot watch company. Dropping the wings could be the first step in that direction. Just a guess on my part.

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  7. #6
    Pil-Mil, Breitling Forum Moderator O2AFAC67's Avatar
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    Off Topic post Re: Why I hate dropping the wings on the new Breitling logo.

    I contend it is more a cost cutting measure by Kerns (to help monetize the company for eventual sale) under the guise of rebranding as a new age conservator of the environment. Each and every one of those applied wings was either yellow, red or white 18K gold stamp/cut from a long strip of the metal and hand applied to its dial. Easy deletion from the Kerns spreadsheet no doubt. Speculating, I would also not be surprised to see the famous Pilot and Navitimer bracelets disappear in favor of less complex 3 segment per link styled bracelets like the Pro III or many other watch brands. Just my /02 worth...
    Ron

    Last edited by O2AFAC67; April 16th, 2018 at 00:36.


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  8. #7
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I agree with OP. The big gold wings logo on my Navitimer 01 is one of its most attractive feature. It's a shame. I think the new Navitimer 41 with the B looks quite ridiculous. The 43 looks better but still not up to what it was imo.

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    Member arcadelt's Avatar
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by CGP View Post
    From what little research I've done, it appears that the solo B first appeared on the original Navitimer in 1952.
    Here it is on a 1940s Chronomat.

    Image credit: H.Q. Milton

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  10. #9
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    Re: Why I hate dropping the wings on the new Breitling logo.

    Quote Originally Posted by countingseconds View Post
    As an industrial designer I LOVE logos and I appreciate the amount of work (and inspiration!) that the good ones require. Now, looking at the new Breitling logo I can't help it and feel disappointed. I ask myself: really? a B, because your name starts with b?
    As an industrial engineer did you notice the logo also had an anchor?

    "B" logo is at least 70 years old.
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  11. #10
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    Re: Why I hate dropping the wings on the new Breitling logo.

    I myself am a graphic designer. +1 for the wing & anchor logo. The skewed B just does not look right to me. The anchor passing through previous one with the wings on either side gave it a perfect symmetry. Just my 2 cents
    I never knew that all the applied logos were 18k solid gold. Thanks for the info Ron.
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