Florence, July 2011
The Italian watch maker Anonimo is set to launch an exclusive, limited-edition watch dedicated to racing cyclist and watch aficionado Ivan Basso and his victory in the Giro d’Italia 2010. It will be known as the Ivan Basso Hi Dive Carbon. Basso and his teammates already wear the watch with pride, and it will now become available to a wider audience.
Anonimo will produce a total of 150 Ivan Basso Hi Dive Carbon watches. The watch face bears his name, and it should come as no surprise that Basso asked Anonimo to design it.
After all, the racing champion is also a fan of watches, and his collection already includes several Anonimo designs.
Basso’s choice was a carbon version of the high-performance Anonimo Hi Dive watch.
The face and the case are made of ultra light, superbly resistant materials and contain carbon elements that have been fused together at high temperatures. This not only gives the watch its modern anthracite colour, it is also a nod to Basso’s own bicycle that is built with a range of carbon parts – an incredibly light, strong and durable material. Moreover, Full Speed Ahead (FSA), who produce the carbon parts for the watch, also provide specialised carbon parts for racing cycles.
Ivan Basso: “I love Anonimo watches. And as an Italian I am very proud to wear a great Italian design. This new model is highly practical and so beautiful. That is precisely what I expect from a watch!”
Anonimo is excited about this collaboration, says sales director David Cypers. “Ivan Basso loves a challenge and he always strives to be the best, just like Anonimo. We are a high-performance brand that builds watches for extreme sports and harsh conditions. For example, we are the preferred supplier of diving watches for the Italian diving company CNS and the Italian navy. Our fans also include Spanish motorcyclist Axel Pons and German football player Oliver Kahn. What all of them have in common with each other and with us is the enjoyment of a race against the clock. High level sports require timekeeping in extreme conditions, and that is what sets us apart from the others.”
The Anonimo Ivan Basso Hi Dive Carbon is priced at € 3,700.
Firenze Orologi is the distributor for Anonimo, the watch brand set up in Florence, Italy in 1997 by Federico Massacesi, former business partner of fashion house Salvatore Ferragamo. Anonimo may be a young brand, but it has a rich history, and the Anonimo workshops have been producing watch cases since 1939. With the addition of luxury mechanical watches with a sporty touch, Firenze Orologia has lifted the Florentine watch making tradition to new heights. The name Anonimo, Italian for anonymous, is a reference to Federico Massacesi’s philosophy that craftsmanship, not a famous designer name, is the basis for an excellent watch. Anonimo produces a limited number of handmade mechanical watches each year.
Related link: Anonimo Wrist Watches