Change from Anonimo Firenze (Classic) to new Anonimo
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  1. #1
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    Change from Anonimo Firenze (Classic) to new Anonimo

    Happy New Year,

    So, Anonimo Firenze has changed hands, this actually happened in 2011, the company now has Belgian owners and has recently introduced new models. Not really my bailiwick, like many WUS members, I prefer many of the classic watches.

    I have a black dial Zulu Time and think it's a great watch and a valued piece in my watch collection.

    So, knowing what I stated in first sentence, will someone provide a more complete picture of what has happened to Anonimo with the company changing hands? I looked around the forum briefly and was not able to find anything specifically discussing the change. I am not trying to start a bash the new Anonimo thread, but would like information on what happened and what the options are for service for classic watches, etc. How did this happen, did Anonimo Firenze price themselves out of the market?

    Hopefully, it is not in bad taste or against the Anonimo forum rules to ask. Information regarding the change seems to be limited.

    Thanks,

    Craig

  2. #2
    Member timefleas's Avatar
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    Re: Change from Anonimo Firenze (Classic) to new Anonimo

    Stoll still provides service to Anonimo watches, as do many other places. The major issue is that there seems to be no longer any parts available, and no communication from new Anonimo regarding parts availability. Unfortunately, virtually all Anonimo watches had small production runs, and somewhat unique designs, so the scarcity of parts has become a major issue and liability with the ownership of a classic Anonimo, even the new hex lug pins are nearly impossible to come by, much less new crystals, crowns, and other basic elements of the watch. Perhaps 2014 holds hope for these older watches, perhaps new Anonimo will address these very real issues, perhaps new parts will be machined for the old watches by new Anonimo, and perhaps pigs will learn to fly.
    Last edited by timefleas; January 4th, 2014 at 02:51.
    Here today, here tomorrow...

  3. #3
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    Re: Change from Anonimo Firenze (Classic) to new Anonimo

    Thanks for your reply. That's a sad state...

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  5. #4
    Member eddiea's Avatar
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    Re: Change from Anonimo Firenze (Classic) to new Anonimo

    Quote Originally Posted by timefleas View Post
    Stoll still provides service to Anonimo watches, as do many other places. The major issue is that there seems to be no longer any parts available, and no communication from new Anonimo regarding parts availability. Unfortunately, virtually all Anonimo watches had small production runs, and somewhat unique designs, so the scarcity of parts has become a major issue and liability with the ownership of a classic Anonimo, even the new hex lug pins are nearly impossible to come by, much less new crystals, crowns, and other basic elements of the watch. Perhaps 2014 holds hope for these older watches, perhaps new Anonimo will address these very real issues, perhaps new parts will be machined for the old watches by new Anonimo, and perhaps pigs will learn to fly.
    Indeed, I quick e-mail to Stoll and a prompt response from Jessica, who is telling me that they will service the movements (no surprises there ) agreed most half way decent watchmakers or service centers will, but (continue Jessica) no Anonimo especific parts, are available.
    So aside from the "historical" models issue, is the "new" Anonimo worth the try, or a total disaster?

  6. #5
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    Re: Change from Anonimo Firenze (Classic) to new Anonimo

    The new "Anonimo" simply does not exist as a watch manufacturer - I doubt they produced any working timepieces ever since the change of ownership and all what has ever been shown are the ugly prototypes with missing movements that we all had seen at the last Basel in 2013, so I doubt you will be able to "give it a try", even if you really wanted to throw some good money away to get one their monstrosities.
    Last edited by korneevy; January 13th, 2014 at 21:10.

  7. #6
    Member samer0214's Avatar
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    Change from Anonimo Firenze (Classic) to new Anonimo

    Is such a shame what's happening to the brand. Anonimo was on my list of the next watch to buy, and i am now very hesitant with the lack of spare parts.
    Last edited by samer0214; January 19th, 2014 at 19:43.
    Thank you,
    Samer

    Luminor Panerai 1950, Breitling Shark Chrono Auto White/Black, Hamilton Khaki Below Zero 1,000m All Black PVD, Benarus Moray Chocolate Brown, Invicta 9937 Auto
    Heuer 1000 Pro (Pre-TAG Classic), TAG Heuer Formula 1 Pro (on my wife's wrist), Suunto Core Yellow/Black, Suunto Core Alu Light, TW Steel TW2, TW Steel Renault F1 Team Chrono
    Sylvana Manual Wind 21 Jewel (Circa 1960's), Longines Manual Wind (Circa ??), Seiko Quartz 7439-5090 (my Dad's), Casio DEP-610 Air Divers

  8. #7
    Member JayVeeez's Avatar
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    Re: Change from Anonimo Firenze (Classic) to new Anonimo





  9. #8
    Member watchcountry's Avatar
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    Re: Change from Anonimo Firenze (Classic) to new Anonimo

    This is the message from the new owners of Anonimo.

    {Dear All,

    As you may know, the brand Anonimo Firenze (Firenze Orologi Srl) no longer exists.

    To avoid any confusion, we wish to inform you that there is no direct or indirect link between the previous management team and current members of ANONIMO SA (Switzerland), neither between the previous owner of Firenze Orologi Srl and the owners of our company.

    Thus, for both technical and commercial reasons, it is impossible for us to systematically ensure the After-Sales Service of Anonimo Firenze watches.

    Indeed, we have only very few components of the previous collections of watches and no straps, nor clasps.

    Moreover, we do not have in our possession all the technical information or plans that would be necessary to possibly produce spare parts.

    And, on top of that, you readily understand that it is unthinkable to produce components in very limited quantities.

    This is a situation that we deplore but that we cannot solve.

    We also take this opportunity to underline that with all the respect we have for the heritage of the brand, Anonimo Firenze should have built a minimum stock of parts and components to properly ensure After Sales service during, at least, a dozen of years.
    This, unfortunately, has not been done.

    We sincerely appreciate customers’ passion for Anonimo – and this is the reason why we have decided to save the brand and a part of its patrimony. Yet, if we do understand some customer’s frustration facing faulty products, we can only propose realistic solutions – and we will never make unrealistic promises. Ensuring After Sales service of previous models would be one of those.


    Furthermore, we do not have any After Sale Service Certified Center as they have all run out of stock of components.

    Regarding distribution and talking about the “old new stock”- which means Anonimo Firenze items - we clearly let you know that these products should not be sold under warranty.
    As Anonimo SA has not sold these watches, it will not ensure any warranty for those items.


    Please note that the official business of ANONIMO SA will be launched at Basel 2014.

    We will be happy to offer a commercial gesture for those customers who, in the past, have suffered from lack of support on behalf of Anonimo Firenze.

    We remain at your disposal for any further inquiries.

    Best regards,
    ..

    This was published in the Facebook page of Anonimo.

  10. #9
    Member catlike's Avatar
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    Re: Change from Anonimo Firenze (Classic) to new Anonimo

    OK, so no warranty with the NOS models on e-bay, Chrono24 etc.

    Someone let these sellers know so they are forced to drop their prices even more and I can pick up a real bargain

    I wonder what this means? " We will be happy to offer a commercial gesture for those customers who, in the past, have suffered from lack of support on behalf of Anonimo Firenze."

  11. #10
    Member nelsondevicenci's Avatar
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    Re: Change from Anonimo Firenze (Classic) to new Anonimo

    Crap !


    Sent from my iPhone 5S using Tapatalk
    Nelson

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