New Anonimo
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  1. #1
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    New Anonimo

    Are they any good now that they are built in Switzerland? Anyone have one of the new ones? I see them online for $865. Seems like a good deal.

  2. #2
    Member hdmelrose's Avatar
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    Re: New Anonimo

    Quote Originally Posted by decibeljoe View Post
    Are they any good now that they are built in Switzerland? Anyone have one of the new ones? I see them online for $865. Seems like a good deal.
    I've got one on the way from Gemnation, supposed to arrive on Tuesday. I owned a Sailor Diver and Millimetri (sp?) from the previous iteration that I loved. I never should have got rid of them. I have a feeling that the ones on Gemnation are probably the last batch we will see.

    I will post when I get it!


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  3. #3
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    Re: New Anonimo

    Do you think those from gemnation are old stock or the new ones from the new company?

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  5. #4
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    Re: New Anonimo

    Haven't followed Anonimo in a while.
    What's going on with the company these days ?


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  6. #5
    Member hdmelrose's Avatar
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    Re: New Anonimo

    Definitely the new ones.


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    Currenly own -

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    Tag Heuer 1500 Series
    Another one coming soon!

  7. #6
    Member JayVeeez's Avatar
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    Re: New Anonimo

    The new Swiss ones are okay for the money, that is a lot cheaper than they used to be!

    Most people around this forum are Firenze lovers and advocates for sure. I am too. However the new Swiss ones look a lot different. Post it up here if you spring for one. You just can't lose with the new ones being $865!




  8. #7
    Member JayVeeez's Avatar
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    Re: New Anonimo

    Quote Originally Posted by Antropa View Post
    Haven't followed Anonimo in a while.
    What's going on with the company these days ?


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    The company is now based in Switzerland, has different owners, dials, and case designs. They are promoting the heck out of it now and seem to be banking on the success of the new Nautilo and Militare. It remains to be seen how well they are doing or not. The Swiss ones that have just come available online were part of the 1st run after the Swiss buyout. I believe some of them are old Firenze cases, but don't know for sure and I don't believe they make them any longer. Here's their Facebook page, it stays fairly active with marketing stuff and promo pics.: https://m.facebook.com/anonimo.1997/...urce=typeahead

    Here is the Original Anonimo Facebook page. It stays active with pictures and general commentary from actual owners of old Firenze models. Anonimo Firenze is the historic heart and soul of the company and it is a very cool, real history unlike many other brands with made up history. Many of us swear by the Firenze models, as they were all actually Handcrafted in Firenze and have much different dials. Anonimo Firenze was marketed with the premise of the watches being a reflection of the owner of each individual watch, hence the lack of a name on the dial for the earliest models. They were more geared toward individuality in their marketing. While Anonimo Firenze did sponsor yacht racing and competitive bicycling (Ivan Basso), the new Swiss marketing is more geared as a sports watch through other sports endorsements such as racing, tennis, & skiing. Here's the page, they keep it pretty real there.: https://m.facebook.com/groups/368958...urce=typeahead
    Last edited by JayVeeez; February 4th, 2017 at 06:47.




  9. #8
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    Re: New Anonimo

    Thank you for the link. Looks like I'm one of Firenze fans. I own Marlin and every time I think of selling it to fund another purchase I put it on and decide to keep it :)


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  10. #9
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    Re: New Anonimo

    Not sure if I like the new direction.
    It seemed pretty clear what had to be done. Keep a few core models, clean up the dials, market through social media Etc. and you have a successful brand with reach history and established fan base, but what do I know ... perhaps there is more to it


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  11. #10
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    Re: New Anonimo

    Any pics ?

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