Serious Resale Issues or Deep Discounted AD sales or both???
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  1. #1
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    Serious Resale Issues or Deep Discounted AD sales or both???

    On my 2nd 'New' Anonimo - love them, but just checking some sales forums and been noticing a few LNIB new model (I believe)Anonimos (Marlin, Notturnale, TP52 Racing) popping up...for over 50% off retail?

    I've talked to a couple AD's over the years who said Anonimos are generally tough to get, low production, so no need to discount them much...but that should create a stronger secondary market! Something 'off'...(if either heavily discounted new, or the resale is seemingly at such a steep loss through AD's...IMHO, it hurts a brand's perceived 'value'...and in turn, sales ...).

    Collecting 25 years...I know you take a hit on flipping most any brand, but this seems drastic, doesn't it?

    Just an observation...maybe I'm missing something?
    Last edited by Jebhut; February 11th, 2012 at 09:02.

  2. #2
    Member laughinggull's Avatar
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    Re: Serious Resale Issues or Deep Discounted AD sales or both???

    Well, I think the state of the economy sure has made it a buyer's, rather than a seller's market for all kinds of things: houses, cars, automobiles, second homes.....and luxury items like watches and boats.

    I find the fudging of retail prices says oooooodles about the real market value of any item. The retail prices of Anonimos are fiction, or wishful thinking,or prices that the uninformed impulse buyer pays in airports or casinos....Like you, I find it confusing, and it does not attract me to the brand. Even though I love the watches


    God Bless, Liz

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  3. #3
    Member timefleas's Avatar
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    Re: Serious Resale Issues or Deep Discounted AD sales or both???

    Anonimo is well known for having inflated retail pricing indices. Their prices simply do not reflect the market that they command, which is a rather small foothold in the watchmaking industry. There is no question that they make good watches--they simply are not widely recognized in the open market place. However, this is true of a few other watches, such as Ball. I buy and sell both of these watches all too frequently, and have some working parameters that I have developed over the years with respect to these two brands. For both Anonimo and Ball, depreciation is heavy just by walking out the door of your AD with your new purchase--figure close to a 50% depreciation of the retail value at that moment. This will be somewhat dependent upon how popular/recent the model is that you bought. On the other hand, you could buy a Panerai and it would depreciate about 10%, and keep going down about 10% for the next couple of years, and then start to appreciate again--in five years it will likely sell for more than you paid for it (ignoring issues of dollar appreciation/depreciation etc.). A few Balls have started back up the ladder, but most just hold at the 50% value mark (of their original retail) for as long as you own them. Anonimo, however, just seems to keep slipping, where it is more common to be able to buy a used one at 1/3 retail, rather than half. As a result, I would never buy either a Ball or an Anonimo as an investment, and would only buy one that I really thought I was going to keep, and if I needed to sell it, almost always, they get sold at my original cost, or slightly below (I buy almost everything used)--just about never make money on resale, unless I found a real great deal to begin with, which are fairly few and far between.

    Peter
    Last edited by timefleas; February 11th, 2012 at 13:07.
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  5. #4
    heb
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    Re: Serious Resale Issues or Deep Discounted AD sales or both???

    Hello Jebhut,
    Your observation is true of 99.9% of the watches ever sold. Unless you drop at least 6 figures on a Patek Phillippe (or a high 3 figures on an MK II "Kingston") that you KNOW will be made in a limited edition--of say 5 or less--you will never make any money on watch "investments".

    Anonimo is a particularly good example. Other than some fancy cases, there is nothing exceptional about them--mass produced, pedestrian movements in "Standard" grade or "Elabore" at most. Certainly nothing wrong with that except an owner's holding high value expectations. By the way, I own an Anonimo "Militare" and like it very much.

    High retail pricing on watches is a marketing ploy--"if it costs that much, it must be a great watch". Companies know that they are worth maybe 25% to 50% (on the extreme high side) of that. Perhaps the all time "experts" at this is the Girard Perregaux watch company.

    good luck,
    heb

  6. #5
    Member al358's Avatar
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    Re: Serious Resale Issues or Deep Discounted AD sales or both???

    That is the exact reason I picked one up on the forum... like you said I don't mind taking a hit but I don't want to take a bath either

  7. #6
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    Re: Serious Resale Issues or Deep Discounted AD sales or both???

    I have been told by many the MSRP is cut by 75-80% on a resale so they can sell at 60%

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    Re: Serious Resale Issues or Deep Discounted AD sales or both???

    Quote Originally Posted by al358 View Post
    That is the exact reason I picked one up on the forum... like you said I don't mind taking a hit but I don't want to take a bath either
    Exactly. The market definitely favors the buyers in the secondary market. My "$4000" wayfarer II was bought for $1500. Its a really cool piece at $4000, but it becomes all that much better at $1500.

    With that said, I'm sorry for anyone that falls for the "these are hard to get, we don't discount them" line. There's no shortage of anonimos at my local AD - and I'm not even talking about the models/colors that you've seen sitting on ebay for months, he's got the hot ones.
    Last edited by 92gli; February 11th, 2012 at 19:17.

  9. #8
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    Re: Serious Resale Issues or Deep Discounted AD sales or both???

    Also - resale is supported by wide appeal. Thats why some of the most common watches have great resale - omega PO, speedmaster, rolex sub. They have styles that appeal to a very broad range of customers. Anonimo - you either get it or you don't. You just don't have nearly as deep a pool of possible buyers when you sell one.

  10. #9
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    Re: Serious Resale Issues or Deep Discounted AD sales or both???

    Well said.

  11. #10
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    Re: Serious Resale Issues or Deep Discounted AD sales or both???

    My daughter reminds me of several things when regards to watch pricing

    "They almost all look the same"
    "Aren't they are a little piece of stainless steel with the part that makes them move"
    she then shows she was really paying attention with, "Didn't you say most of them use the same company for the part thats makes them move?"

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