…and in the middle of the present debacle, the international website is blank heading for a fourth day?
Obviously, we can speculate work is being done to the website. Perhaps someone thinks this an interesting way to…highlight changes to the line of watches…build excitement in the lead up to Baselworld?
However, we might also presume it’s further indication of incompetence or a lack of organization. Who, when rebuilding a website does not have the replacement site ready at hand? Who leaves a black page for the world to view without at least leaving a “new site under construction” notification?
Why no press release so those interested within their customer base can be reassured that all was okay with the company? Does it not occur to anyone within Anonimo that many of us would like to know why the CG renderings and some other quirky PR materials have made note of ‘Swiss Made’ – is manufacture moving from Firenze?
Could anyone take the time and trouble to simply post an update to a forum regarding what was being undertaken?
I am sure several of us reflected after the release of the CG renderings that the largely negative reaction might have been something of a body blow for those involved (if they are paying attention).
I was actually going to write a post how we should all try to keep things in perspective. Many companies get taken over, revamped and then take a misstep with their product line. Fashion houses, car manufacturers, hotels etc etc etc have often embarked in new directions and then had to regroup and revert to what they do best. JC Penny is reeling under such a (multi-billion) dollar fiasco as we speak.
It’s not inconceivable that those in charge of the new Anonimo could react to the feedback and rethink their (apparent) strategy. It’s not inconceivable that those on this forum could be forgiving of certain missteps if they were assured that that history and heritage of the brand was going to be honored.
So, I’ll reiterate, how about some communication? Attempt some dialogue and embrace some feedback from us?
My concern is that the new company will present everything as something of a ‘fait accompli’. Here’s the new website with new product …and, bang, here we are at Baselworld – The New Anonimo! As there has been a complete lack of press release or any information as to what was going on with the brand (since the takeover) one can only feel suspicious that the attitude might ultimately be – take it or leave it.
It would be silly to assume this might influence anything seriously in the near term as Baselworld is just days away. However, is it too much to kindly ask if a representative could provide some clarity as to whether the CG renderings have been finalized, are they heading to or in production already? Is manufacturing itself now heading to Switzerland?
A simple piece of communication could go a long way to dispel the negativity which sprang up this week –is that too much to expect? I am not attempting to be disingenuous here as we all know that Anonimo has a dire reputation when it comes to communication. However, if someone actually attempted a reply it would be the quickest way to indictate there was a new attitude and direction being taken at Anonimo broader than just revamping the product ime.