A Simple Request For Communication!
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  1. #1
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    A Simple Request For Communication!

    …and in the middle of the present debacle, the international website is blank heading for a fourth day?

    Obviously, we can speculate work is being done to the website. Perhaps someone thinks this an interesting way to…highlight changes to the line of watches…build excitement in the lead up to Baselworld?


    However, we might also presume it’s further indication of incompetence or a lack of organization. Who, when rebuilding a website does not have the replacement site ready at hand? Who leaves a black page for the world to view without at least leaving a “new site under construction” notification?

    Why no press release so those interested within their customer base can be reassured that all was okay with the company? Does it not occur to anyone within Anonimo that many of us would like to know why the CG renderings and some other quirky PR materials have made note of ‘Swiss Made’ – is manufacture moving from Firenze?

    Could anyone take the time and trouble to simply post an update to a forum regarding what was being undertaken?


    I am sure several of us reflected after the release of the CG renderings that the largely negative reaction might have been something of a body blow for those involved (if they are paying attention).

    I was actually going to write a post how we should all try to keep things in perspective. Many companies get taken over, revamped and then take a misstep with their product line. Fashion houses, car manufacturers, hotels etc etc etc have often embarked in new directions and then had to regroup and revert to what they do best. JC Penny is reeling under such a (multi-billion) dollar fiasco as we speak.

    It’s not inconceivable that those in charge of the new Anonimo could react to the feedback and rethink their (apparent) strategy. It’s not inconceivable that those on this forum could be forgiving of certain missteps if they were assured that that history and heritage of the brand was going to be honored.

    So, I’ll reiterate, how about some communication? Attempt some dialogue and embrace some feedback from us?

    My concern is that the new company will present everything as something of a ‘fait accompli’. Here’s the new website with new product …and, bang, here we are at Baselworld – The New Anonimo! As there has been a complete lack of press release or any information as to what was going on with the brand (since the takeover) one can only feel suspicious that the attitude might ultimately be – take it or leave it.


    It would be silly to assume this might influence anything seriously in the near term as Baselworld is just days away. However, is it too much to kindly ask if a representative could provide some clarity as to whether the CG renderings have been finalized, are they heading to or in production already? Is manufacturing itself now heading to Switzerland?

    A simple piece of communication could go a long way to dispel the negativity which sprang up this week –is that too much to expect? I am not attempting to be disingenuous here as we all know that Anonimo has a dire reputation when it comes to communication. However, if someone actually attempted a reply it would be the quickest way to indictate there was a new attitude and direction being taken at Anonimo broader than just revamping the product ime.
    Last edited by DDD3333; April 10th, 2013 at 20:15.
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  2. #2
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    Re: A Simple Request For Communication!

    I've called Anonimo today and the lady that has picked up the phone didn't even knew the page were down.
    She thanks me and she told will escalate the issue.
    I've just warned her that might be other customers trying to access and the urgency of giving some message of what's going around.
    Let's see what happens...

  3. #3
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    Re: A Simple Request For Communication!

    We would all LIKE to have ours hands held and be told everything will be alright during this transitional time. The vast majority of watch companies do not communicate with their customers thru forum threads. Baselworld is their coming out party and you can bet no additional info. will be forthcoming prior to it's opening.

    i think you can rest assured that that they do have a "take or leave it" attitude as they rightly should. It's their money funding their company, not yours or mine. They will design and introduce new products they feel will serve their business objectives. If they succeed they succeed, if they fail they fail, but regardless- it's their call.
    StefB likes this.

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    Member nelsondevicenci's Avatar
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    Re: A Simple Request For Communication!

    Page is up with the new info
    Nelson

    <img src=https://forums.watchuseek.com/picture.php?albumid=1487&pictureid=12078 border=0 alt= />

  6. #5
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    Re: A Simple Request For Communication!

    Wow the new website is a rendering of the new watch and a rendering of a person jogging...

    There used to be so many beautiful shots of Anonimo watches in high resolution in almost every line that's ever produced.

    Usually I'd stopped wasting my breath by now. But the last part of the interview on chronometers.org April last year, has really got me going all these time. I thought the answer was arrogant and ignorant. I also like to think that's the core reason for Anonimo to fail.
    Luxury huh? look at the watches you've created and that website...

    JH - What advice do you have for future watch entrepreneurs?

    DC - Before anything else, try to get a very thorough understanding of what luxury is about.
    Last edited by whywatch9; April 10th, 2013 at 21:36. Reason: font

  7. #6
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    Re: A Simple Request For Communication!

    So basically they changed the trapezoid to a triangle....have put ANONIMO is big letters across the top of the face....swiss made now. It seems such a huge departure from what attracted me to the brand in the first place. The rendering on their website looks like something you would find in Macy's for $1000 and get for $600. I love the fact that my watch was conceived and made in Florence...Such a let down. Looks like it's going to become another main stream Swiss watch manufacturer now. I guess we can only wait and see what gets unveiled at Basel, but it does not look promising at all.

    On another note....I still have at least a year on my warranty...is it still going to be honored or am I and everyone else S.O.L.?

  8. #7
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    Re: A Simple Request For Communication!

    Well, at least an intro page is up and running!

    FLB03TT ...It's their money funding their company, not yours or mine...

    Yes it is. I think we all understand that well enough. However, long term success rests solely on our money, the people who actually buy the product. I also agree (this has been noted in this forum before) that the vast majority of watch companies have an outdated, disconnected attitude and position regarding the need to comminicate. Or the need for efficient service.

    This said various companies who have made the effort to shed this behaviour, define their business model as needing to communicate personally and offer prompt service, have progressed in leaps and bounds during recent years when Anonimo floundered. A span of brands including the likes of Christopher Ward, Linde Werdelin, Bremont have generated a loyal and expanding following. I would think that any company in this segment would wish to emulate this type of relationship - it is 2013 for heavens sake. The idea that no one within a corporation can make the effort to reply to an email is a joke (re Anonimo or any other company).
    whywatch9 and StefB like this.

  9. #8
    Member phunky_monkey's Avatar
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    Re: A Simple Request For Communication!

    Quote Originally Posted by DDD3333 View Post
    Well, at least an intro page is up and running!

    FLB03TT ...It's their money funding their company, not yours or mine...

    Yes it is. I think we all understand that well enough. However, long term success rests solely on our money, the people who actually buy the product. I also agree (this has been noted in this forum before) that the vast majority of watch companies have an outdated, disconnected attitude and position regarding the need to comminicate. Or the need for efficient service.

    This said various companies who have made the effort to shed this behaviour, define their business model as needing to communicate personally and offer prompt service, have progressed in leaps and bounds during recent years when Anonimo floundered. A span of brands including the likes of Christopher Ward, Linde Werdelin, Bremont have generated a loyal and expanding following. I would think that any company in this segment would wish to emulate this type of relationship - it is 2013 for heavens sake. The idea that no one within a corporation can make the effort to reply to an email is a joke (re Anonimo or any other company).
    Spot on once again.

    Lind Werdelin are my favourite watch company, by some margin, and the main reason for this is not only that I love their products, but I love the company itself. They are excellent communicators, emails are met promptly and with a fantastic attitude, and they make great efforts to connect to their customer base. LW have me as a customer for life because of this attitude and the way they go about their business. This company that has only been around a very short time has come leaps and bounds and broken into the realm of high end manufacturers. Why have they succeeded where so many have failed (Anonimo for one)? Clever marketing, a great product and a real connection to their customers.
    Last edited by phunky_monkey; April 11th, 2013 at 10:24.
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  10. #9
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    Re: A Simple Request For Communication!

    Well back at you as always Phunky_Monkey!

    One thing I have never understood is the watch company apologists when they behave as if it was the 1950's.

    The anchronistic approach taken towards communication or servicing is a farce. A treasured timepiece is sent (at your expense) to the bowels of a watch company. Said timepiece re-emerges often four to six months later, whenever 'x' company sees fit, at you own (great) service expense. How on earth is this acceptable? The servicing of watches by the tens of thousands per year provides the large, prestige companies with a huge and consistent revenue stream. Yet the relationship is one way, as though we are simply supposed to be greatful for what we get.

    As regards communication (or lack thereof) sorry but there are no excuses left in 2013 for poor communication. I am no advocate for blanket social media. I do not care to be Tweeted what the staff did on the company outing. But if a company can't handle a functioning website and a prompt reply to emails - there are serious problems. Why on earth would the watch industry be any different to any other? Why do they get a pass?

    As with other companies, Anonimo have an appalling track record regarding replies. How can this be? A secretarial service for dollars can be hired to handle such matters if the core management are really too lazy to reply themselves. You can provide auto-replies to keep someone chilled for a while at least. But the idea that an email is left rotting in an inbox because 'we are watch company' -what the hell is with that?

    As you have underlined so well, the likes of Linde Werdelin and Bremont etc deserve their loyalty for breaking the mould and understanding that creating a warm relationship with their clients/customers is worth untold amounts in PR. Its a generational thing. A company is a dinosaur already if it can't embrace the ease of communication and promotion that the internet has dropped in their laps. Again...are we really having to elaborate on this in 2013? Staggers the imagination.
    phunky_monkey, timefleas and StefB like this.

  11. #10
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    Re: A Simple Request For Communication!

    Quote Originally Posted by phunky_monkey View Post
    Spot on once again.

    Lind Werdelin are my favourite watch company, by some margin, and the main reason for this is not only that I love their products, but I love the company itself. They are excellent communicators, emails are met promptly and with a fantastic attitude, and they make great efforts to connect to their customer base. LW have me as a customer for life because of this attitude and the way they go about their business. This company that has only been around a very short time has come leaps and bounds and broken into the realm of high end manufacturers. Why have they succeeded where so many have failed (Anonimo for one)? Clever marketing, a great product and a real connection to their customers.
    phunky_monkey- I've read your posts on the Linde Werdelin forum for years now and I've periodically contributed to that forum as well. I've also watched you systematically buy and sell four LW models and now you own none. What gives?

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