Some Good News Depending on How You Look at It.
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  1. #1
    Ball Watch, Bremont and Longines moderator samanator's Avatar
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    Some Good News Depending on How You Look at It.

    While talking with Anonimo USA and a few of the US Anonimo AD a few points of interest here have come up. Fist it appears that the surplus of new old stock watches is drying up (Look at Ebay less than two pages where there were ten or eleven last year). With this the prices are going up. While this may seem bad for some one looking to pick up one of these or just finding Anonimo this is good news for those of us that already own Anonimos, the AD and Anonimo the company. Dealers are reporting used prices are coming up and so are trade values. Less new are available so this is starting to add to the value retention. While there are a few deals to be had pickings at high discounts below retail are getting slimmer. So buying an Anonimo is becoming less of a risk venture than in the past 3 years. Current Anonimo marching orders will add to this by keeping inventory in check. It is up you to decide if it is good or bad news? For me I think it is great news because it is showing recovery and strengthening of the brand.
    Michael
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  2. #2
    Member nelsondevicenci's Avatar
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    Re: Some Good News Depending on How You Look at It.

    Thanks Michael, looks very bright future for Anonimo as a brand ( Anonimists seen this come ), your reference about ebay is true... BUT definitely they need to control the flow of " old pieces " because just this happens in the USA market.

    Highly discussed in here and another Brand sections about price or getting a timepiece as a investment ( always a choice... just to collect timepieces, just because I can expend the money, because I like It, because I have a feeling with the Brand )... whatever reason people have... I think never was a risk venture buying any Anonimo timepiece ( My own believe ), again is only the factor of why you are getting or collecting timepieces.

    Some people look at Anonimo as a just Brand and others just feel as a passion... Again so thankful Michael to always help us !
    Last edited by nelsondevicenci; August 14th, 2011 at 19:25.
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  3. #3
    Member Sin22's Avatar
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    Re: Some Good News Depending on How You Look at It.

    yes and no. For the price point that Anonimo tries to position themselves, I have difficulties justifying the cost versus picking up a Panerai, JLC, IWC or any other watch. They are a great brand. I've had all the models (sans the Militare) and loved them all, but am down to only my Dino Zei which I think is the only one which truly is a quality timepiece that can command the price that was asked due to the overall quality of the timepiece, what was provided and the aesthetic aspects.

    Happy for Anonimo, but sometimes, just get the feel they are trying to be too much too soon and ask for too much. That said, the same argument can be made for many other brands too :D
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  5. #4
    Member Firenze's Avatar
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    Re: Some Good News Depending on How You Look at It.

    As owner, I think the good news is that Anonimo is now in better control of supply and distribution, which makes it harder to get these super discounts. However I do tend to agree with Sin22: the current pricing seems a little too steep. All watches, for that matter, are following the same trend.

  6. #5
    Member timefleas's Avatar
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    Re: Some Good News Depending on How You Look at It.

    I'm not quite sure it is all roses for Anonimo yet--I think more wishful thinking than reality. I have followed Ebay rather religiously, as it is always a good indicator of both prices and availability. It has averaged around 90 watches, give or take 10 or so, for as long as I can remember. Don't ever remember a time when there were many more than that. What comprises that 90 has changed however. The pickings are somewhat slimmer on the cheaper watches (the Millemetri) and the most popular expensive ones (the Polluce, most of the bronze cased watches, and a few others) and surprisingly thin (to me at least) on the Militares. This does not yet justify their upward pricing curve, though. I really think they need to carve the fat out of their profit margins now more than ever, in order to really gain a foothold in the public eye. They are at a point where they could possibly price themselves out of existence, just when interest was picking up--more future-based marketing strategies are in order, in my mind at least. Time will tell, I suppose.
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    Re: Some Good News Depending on How You Look at It.

    I also remain sober about Anonimo's prospects.

    While I love the brand, I'm not seeing overall progress in design, quality, and technical offerings to justify higher pricing, regardless of how well the supply is tightened. Against offerings from the likes of Bremont, also a young brand with inspired design and modified ETA movements, Anonimo can't compete well. At a minimum, Anonimo should offer COSC-level movements, as well as improved dial design/quality, AR coating, and better lume to justify their goal of higher prices and margins. A word of caution here - even Panerai is offering far more value than before, with quality in-house movements, careful updates to their design DNA, and other offerings at prices for their entry to mid-range pieces, just above Anonimo's mid to higher-end pieces.

    So other than the emotional attachment we have to Anonimo, (I proudly own over 6 pieces, with plans to acquire a few more), how prudent is it for a buyer to choose a quirky Anonimo, when they can now choose a Panerai, Bremont, IWC, or even a boring, yet durably classic Rolex at below $10k, which have more staying power than our beloved brand? Especially for the crucial, first-time luxury diving/military themed watch buyer - vital new customers.

    I still plan to support Anonimo, but it is becoming harder to justify, especially when looking at the rather weak new models this year, which indicates something is amiss when it comes to product/design improvement (the key factor in a much more competitive marketplace), while the brand emphasizes business/supply strategy.
    Last edited by StefB; August 16th, 2011 at 23:57.
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    Member glengoyne17's Avatar
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    Re: Some Good News Depending on How You Look at It.

    Also not sure where they are going, to me the brand is still jumping to much in various directions, hard to see a straight course or branding. Personally amazed at the Bazel model with the wrong hours, as a watchmaker a serious oversight if you mislabel the hours. Also imo various models like the corsaro with swords and camouflage that I don't think with what the watch brand stands for. Look at the philosophy: "anything that is unnecessary is eliminated" yet I see many bells and whistles on some models. Don't get me wrong though love my Millemetri just would like to see a more stable and solid place in the market for this brand.

  9. #8
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    Re: Some Good News Depending on How You Look at It.

    I don't think this is necessarily good news since prices changes have a lot of factors and limited production runs cause all sorts of mayhem on pricing which may or may not be indicative of true value.
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  10. #9
    Member primerak's Avatar
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    Re: Some Good News Depending on How You Look at It.

    Love my nimo and and wouldn't mind adding to it but would be hard to justify higher prices driven mainly by inventory cycles/business strategy as apposed to an improved product/line. This seems like it would only dry up demand even further in the long run considering the competition and ebay will eventually see new generation of Nimo's listed unsold.....

  11. #10
    Member EL_Chingon's Avatar
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    Re: Some Good News Depending on How You Look at It.

    Quote Originally Posted by glengoyne17 View Post
    Also not sure where they are going, to me the brand is still jumping to much in various directions, hard to see a straight course or branding. Personally amazed at the Bazel model with the wrong hours, as a watchmaker a serious oversight if you mislabel the hours. Also imo various models like the corsaro with swords and camouflage that I don't think with what the watch brand stands for. Look at the philosophy: "anything that is unnecessary is eliminated" yet I see many bells and whistles on some models. Don't get me wrong though love my Millemetri just would like to see a more stable and solid place in the market for this brand.
    +1. I feel the same way.

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