Casio "optimises" distribution strategy
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  1. #1
    Member PhantomACE's Avatar
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    Casio "optimises" distribution strategy

    "As part of the new distribution strategy, Casio will offer selected models from the EDIFICE, G-SHOCK and PRO TREK brands, as well as the new ladies' watch brand SHEEN, exclusively to selected retail partners."
    News - CASIO

    Whatever this exactly means ...

  2. #2
    Member pritch's Avatar
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    Re: Casio "optimises" distribution strategy

    Quote Originally Posted by PhantomACE View Post
    News - CASIO

    Whatever this exactly means ...
    This means Casio is shafting smaller businesses in Europe as well as North America, as we have been discussing in this thread: https://forums.watchuseek.com/f17/cas...ow-902942.html
    55 watches. 30 Casios. Appalling bank balance!

  3. #3
    lvt
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    Re: Casio "optimises" distribution strategy

    Quote Originally Posted by PhantomACE View Post
    News - CASIO

    Whatever this exactly means ...

    It means if you want to sell Casio's aviator watches, you will have to pass a private pilot exam first, or you must enroll a diving course if you want to sell the Frogman.
    gripmaster likes this.
    Ball - Casio / G-shock - HMT - Longines - Parnis - Seagull - Seiko - Steinhart - Tissot - Victorinox - Yema

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  5. #4
    Member gripmaster's Avatar
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    Re: Casio "optimises" distribution strategy

    Quote Originally Posted by lvt View Post
    It means if you want to sell Casio's aviator watches, you will have to pass a private pilot exam first, or you must enroll a diving course if you want to sell the Frogman.
    Fine with me, as long as I don't have to take a diver's course in order to buy one....

  6. #5
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    Re: Casio "optimises" distribution strategy

    Will this marketing distribution change affect Amazon.com at all? Will Casio not distribute their G-Shocks directly to Amazon anymore? Will we be able to still buy G-Shocks directly from Amazon? Does anybody know?

  7. #6
    Member yschow's Avatar
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    Re: Casio "optimises" distribution strategy

    Quote Originally Posted by pritch View Post
    This means Casio is shafting smaller businesses in Europe as well as North America, as we have been discussing in this thread: https://forums.watchuseek.com/f17/cas...ow-902942.html
    Not only Europe or America, Casio Malaysia also starting do the same practice here, which only exclusive or limited models need to bought directly from G-Factory Malaysia.

    cheers.
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