Let me just begin by clarifying, I have been doing YouTube reviews on Casio G-Shocks for a good few years now. Total uploads, 56. Total views, 2,966,456. Total subscribers, 2,305. I've mixed in a few other brands, but the bulk of it has been Casio G-Shock. I have taken my time and put them into reviewing on this site, taking photos, and really concentrating on the content I put out there.
A few years ago, I got a message from a company Casio used for PR asking f they could use my Riseman video as an instruction manual for magazines and media they sent watches to. I gave her the video, in return they sent me a Mudman, GW-9010. They sent me the King, and a Baby G after that, unfortunately the woman has since left, and I no longer receive samples to review. I appreciate the event invites, it has given me great opportunity to meet Casio executives, and after the conversation I had with a friend who happened to be a great resource for G-Shocks for me, I lost a lot of respect for a brand I have been loyal to since I first began collecting watches from since before G-Shocks.
As you can tell from my videos, I review a lot of the higher end models, I spend a lot of money on them, and spent good money on equipment and software because I enjoyed being a resource for those seeking the rarer harder to find G's. As a result, Casio gets a lot of free publicity off my hobby, these reviews have sold them a lot of higher end watches, I have paid good money, and spent my free time marketing their product for them, and I was happy to do it.
Besides this forum, one of the resources I enjoyed dealing with is an Authorized Casio G-Shock Dealer and owns a Mall Kiosk. He happens to sell, fix, and service watches, he is very knowledgeable, and a great guy, he recently welcomed a new addition to his family, and this Kiosk is his livelihood. He was telling me a few weeks ago he placed a large order, and never received that order. Instead this morning he received a letter from Casio stating they are choosing to no longer do business with Mall Kiosks and they will not distribute to him any longer. He almost exclusively sold Casio G-Shocks, and even tried selling Pathfinders and Edifices, they didn't sell well, but he sold a lot of G-Shocks. He made sure to order harder to find pieces that you wouldn't tend to find in major retailers, he always wanted to offer what you couldn't find in most places, and now he is forced to sell off his remaining stock and find another brand to fill that now empty space in his display case.
This sickens me on varying levels. First of all, I am a big supporter of small business. I regularly watch small businesses get crushed because one corporate person behind a desk that makes decisions doesn't look at the human element and effect of that decision, they just see the dollar sign or image behind their decision, they push a button, a letter is sent, and another business closes as a result of that decision.
As an example, we had a Flea market that supported a lot of small businesses. They were in the same building as a furniture store, and a SAMs Club. SAMs decided they wanted to expand, so they worked something out with the owner of the building to shut down the furniture store and flea market, and a year later both buildings were shut down. SAMs changed their minds and moved to a separate location in another town altogether. Damage was done at that point and now the entire thing is tore down detained to become a parking lot.
Now in this case thank God this guy has a thriving business in service, repair, and various other brands he does sell, but this is definitely going to hurt him. We had a good long chat trying to figure out the business decision justification and he felt Casio is trying to market themselves as a higher end brand. Regardless of the why, it's not like Casio is paying him anything to carry their merchandise, he met their terms and conditions, met their pricing and marketing guidelines, sold their product well, made them money, and then pulled out.
As a result, I am reconsidering my loyalty, following, and free publicity of the brand. Without G-Shock, they are a cheap calculator company. I don't know if they are trying to market themselves to be something they are not, or what the business is behind this. The result is now me considering where I want to spend my hard earned dollars. Thank you for reading my rant. I am curious how other members feel about this.