It seems like everything that comes out is some sort of limited edition, or part of a special series. There are so many now that it is hard to keep track of everything.
This can be considered good in the sense that there is more to choose from, so there is something for everyone out there. Whatever your taste or style, there will be a G-shock for you.
But it can be considered bad in the sense that if everything is a special edition, then nothing is truly "special" anymore. (There are of course exceptions like the 200 or 300 limited worldwide releases of premium models like the recent titanium frogs).
But from a collector's standpoint, it can be very confusing and it takes a serious dedication to the brand to sort everything out and know the differences between models. Very, very few people will take the time to do the research and really know the brand's past and present, which means there will be fewer serious collectors made. On top of that, with the massive number of watches being produced, there will be an imbalance of supply and demand, prices will fall dramatically, no one will remember older less famous models, and it will be possible to scoop up previously coveted models for a small fraction of their current prices in a few years. Basically, the exact same thing that happened with Beanie Babies in the early 2000's. There are very few select models that remain valuable, but the vast majority were forgotten and worthless except for their intrinsic value (as toys for kids).
Watches are definitely more functional than bags of beans, but it seems like Casio is killing their own collector culture in favor of making as much money this year as they possibly can. If they continue cranking out limited editions at this rate, they WILL kill their collector culture and the watches will go back to selling for $100 instead of $400 or $500 retail. Reissues of some watches like the Man Box 110 and Mastermind Frogman put doubt into people's minds as to whether something "limited" is truly limited.
So, what's the problem? All this seems like a great deal for a G-shock fan, who can then get the watches they always wanted for cheap prices. In a way, the consumer wins, because the watches will revert to their normal values. Scalpers will no longer exist because with so many models to choose from, no single model will be worthy of their time. It seems like a great thing for everyone except the scalpers and resellers, but it will also cheapen the brand. Casio will become like Swatch of the late 1980's (although there are still a few collectors of Swatch watches around)
So I can see both sides of this issue... but I wonder what you all think. Is Casio making too many limited editions, or is it a great thing that should be encouraged?