I'm about as un-GQ as one can get. I'm too old, first of all. And, as my wife likes to point out with only a small degree of exaggeration,
my idea of "style" is to get polo shirts in different colors.
I stumbled on the June issue of GQ in my doctor's waiting room. I was surprised to see a brief piece on retro style, 80's vibe digital watches -- along with a recommendation that they be worn with suits and sports jackets. I take it all, needless to say, with a huge grain of salt. Still, I like the idea of their enjoying the notion of taking a break from expensive timpieces and "standing out in a sea of oh-so-serious analog" watches. Not all that different from Tribe's view of G-Shocks (and, by extension, digital watches, generally) as a sort of "anti-watch". Certainly an "anti-status symbol".
Digital Watches - GQ June 2012: Wear It Now: GQ
Here's one of their recommendations -- the $20 Casio A158WEA-9CF. For a G-Shock fanatic, it is hard to get past the light and insubstantial feel of this one. And I don't think it pairs particularly well with my Nike FuelBand (which hopefully will soon return to its proper place on my other wrist). But this little Casio is fun for a change of pace.