Yeah, my watch itch is pretty bad like most people on here too. But, here is my reason for a new watch. I hope it works for me too. lol. I have fellow fisherman in my family also. I hope they think the idea is cool as well. I haven't gone fishing in many years. I used to go a lot. The idea of this watch is cool though. I really like the sunrise and sunset and vibrating alarm on it. The digital fish, and the fish on the watch band are pretty cool. I don't mind changing a battery on one watch that you can't find a feature for on a solar powered watch for cheap, like the vibrating alarm. I wonder if it can wake me up when I am sleeping. Who knows though. The sunrise and sunset visual layout is cool. It is like having a sundial on a watch. The moon phase is cool too, but I just like the fishing theme about the watch the most.