I'm hooked on the fact that G-Shocks are fun and functional. As long as one keeps with the "working man" models they're also relatively cheap; there are a plethora of models below $200 and plenty below even $100 as well. Keep things below $100 and there's a lot of affordable fun to be had. They're a blast to mod and it's easy to make a particular model your own. If in good condition they appear easy to "flip" on eBay if one gets bored with a particular model after awhile; without losing more than a few bucks which is a big bonus. All in all they're kind of goofy fun while at the same time being practical, rugged, utilitarian, timepieces for the proletariat.
Yup, I'm a fan.