Saw this last week on the gshock website and ordered it without a moment's thought or research. The Lego Tinker-toy colors against a black background just appealed to me. (I don't recommend this approach to watch buying or anything else in life!)
I read, after the fact, that this is a limited edition -- featuring the work of two very young NYC-based designers, Dee and Ricky, who make jewelry based on/inspired by, among other things, Legos.
Here are some shots of the watch:
I was toting some files to the office this morning and treated myself to a gypsy cab. Here's a quintessential New York rainy day moment, viewed from inside that cab:
The only visual element of this watch I really don't like is the "ad" on the strap:
The LED goes all the way around the dial. I'm not sure how much that will help visibility at night, but it looks great. I have a feeling that, like the GA-100-1A, the red hands of the watch will not be visible at night.