"Casio has released so many unpopular products in its 47-year history that the respected Japanese magazine Nikkei Business recently surmised that no company has failed as often"
I did not know that!!!
"..after all, in 1983 a Casio engineer designed a watch that would withstand a fall from atop a three-story building because that's the way his own timepiece had shattered when he was a kid..."
What was a kid doing up there?