OT: Old G-Shock And Awe article

Thread: OT: Old G-Shock And Awe article

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  1. #1
    Member Dick Jagger's Avatar
    Join Date
    Jul 2009
    New York

    OT: Old G-Shock And Awe article

    Interesting read from Dec 2003 CNN Money. I was particularly fascinated to see that Casio had the first (and for a time, only) digicam on the market back in 1995, the (Casio QV-10).

  2. #2
    Join Date
    Mar 2009
    NW USA

    Re: OT: Old G-Shock And Awe article

    totally great article and so many points resonate with our g-shock discussions here! loved it, thanks. :thanks

    "Still, Nakayama acknowledges the downside to Casio's approach. "We sure do fail a lot," he says, almost with an air of pride. Often that means bringing products to market before their time [...] in typical Casio fashion, Nakayama performed no consumer research before deciding to focus his marketing message on the then-geeky concept that you could transfer photos to your PC. Consumers found picture quality lacking, and Casio fell behind in the megapixel race that ensued. Chalk up another failure."
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