I was thinking about the concept of Casio equipping all G-Shocks with Solar~Atomic.
Especially if Casio was to pass on the savings based on economy of scale, then the price of the individual watches would not be as high as they are now for models with Solar~Atomic features.
An example that comes to mind are the two new 6900's I have. One is the G-6900 which at time of sale retailed $80.00 and the GW-6900 which sold for $130.00. In this example the Atomic feature added another $50.00 to the price of the GW-6900. I don't know how much the Solar feature added to both.
But I do know that if Casio makes all future G-Shocks Solar~Atomic the cost of making them would go down, then if some of the savings was passed on to the customer, the overall cost increase of G-Shocks should not be that great.
That said, there is always the price war at any price point, and raising all G-Shock prices may be a deal breaker for Casio, especially in the current economic climate. Not being privy to the demographics of the typical G-Shock customer, I am not in a position to know just how price sensitive they are.
For the sake of conversation if the price was _not_ a deal breaker, then I would be the first to encourage Casio to go full Solar/Atomic, as the advantages are obvious and it's a nice marketing tool. It would also cut down on the number of models, which would create cost savings as well.
What are your thougths on this subject?