They are quickly falling behind to competitors on GPS exercise/military watches.
Instead of releasing a BT G Shock how about getting some GPS features worked in?
The entire Garmin Fenix/Tactix line up can do BT txt/email notifications.
Point being is they spent a lot of time developing a BT GSHOCK notifications watch that is limited in features but priced similarly to competitors.
For $50-90 I get it, they are awesome. but there is a market that wants more.