Why do many G-Shocks not have G-Shock on the case or display?
Like Tree45Likes

Thread: Why do many G-Shocks not have G-Shock on the case or display?

Page 1 of 7 1 2 3 4 5 6 7 LastLast
Results 1 to 10 of 62
  1. #1
    Member
    Join Date
    Jan 2014
    Location
    UK
    Posts
    96

    Why do many G-Shocks not have G-Shock on the case or display?

    I could never figure out why many (maybe most) G-Shock watches do not have the text "G-Shock" anywhere on the case back or on the display. It exists only on the resin bezel on most.

    The only one I have that has G-Shock on the actual display is my MRG-200T.

    I also have a GW-M5600 that has a large G on the case back followed by a Shock Resistant crest but not the actual word G-Shock.

    Casio however, always appears on the case back and display in my experience.

    Also it seems strange that Casio still appears so prominently since the brand G-Shock is so distinct from the Casio brand. It is a bit like Bentley's and Bugatti's having a VW Audi Group badge that is more prominent than Bentley or Bugatti on their cars. To me the Casio brand badges somewhat devalue the G-Shock product.

  2. #2
    Member jer_'s Avatar
    Join Date
    Feb 2012
    Location
    Southwestern Ontario, Canada
    Posts
    281

    Re: Why do many G-Shocks not have G-Shock on the case or display?

    I never thought of this before. My AWGM100B , and gf's AWG100 have G SHOCK on the face in a metal looking type. and on the steel bezel insert as well. None on the resin for the awg family i guess. Ill have to check the others when i get home.


    edit: my awg's are the only G's i own that have G SHOCK on the face, all my others are on the bezel and caseback only.
    Last edited by jer_; February 1st, 2014 at 19:27.

  3. #3
    Member Mike K's Avatar
    Join Date
    Dec 2011
    Location
    Ohio, USA
    Posts
    5,784

    Re: Why do many G-Shocks not have G-Shock on the case or display?

    Quote Originally Posted by spidercrab View Post
    I could never figure out why many (maybe most) G-Shock watches do not have the text "G-Shock" anywhere on the case back or on the display. It exists only on the resin bezel on most.
    I'm guessing it's because they can make the lettering larger and more visible on the bezel, and thus advertise to other people what we're wearing -- for the most part, on a daily basis, WE are the only ones that are ever going to see the case back!

    Quote Originally Posted by spidercrab View Post
    Also it seems strange that Casio still appears so prominently since the brand G-Shock is so distinct from the Casio brand. It is a bit like Bentley's and Bugatti's having a VW Audi Group badge that is more prominent than Bentley or Bugatti on their cars. To me the Casio brand badges somewhat devalue the G-Shock product.
    I really wish that you hadn't picked small, exotic car companies which have been absorbed by huge multinational conglomerates for your analogy.

    A lot of larger car brands are tied to their iconic parent companies, or "makes" or "marques": here in the US, we wouldn't have Corvettes without Chevrolet, we wouldn't have Mustangs without Ford, and in the world of Japanese cars we wouldn't have Corollas without Toyota, or Accords without Honda.

    We wouldn't have G-Shocks without Casio, so I really can't see how the "Casio" badge can devalue something that they invented and have produced for 30 years.
    Crater, J.Harris, Simonal and 1 others like this.

  4. Remove Advertisements
    WatchUSeek.com
    Advertisements
     

  5. #4
    Member
    Join Date
    Dec 2010
    Location
    Southern California, USA
    Posts
    7,352

    Re: Why do many G-Shocks not have G-Shock on the case or display?

    I don't see why Casio would want to hide the fact that they are responsible for making G-shocks. They are proud of the G-shock line. If anything, they probably view having "Casio" on the watch face as elevating the Casio name, rather than devaluing the G-shock name.

  6. #5
    Member jer_'s Avatar
    Join Date
    Feb 2012
    Location
    Southwestern Ontario, Canada
    Posts
    281

    Re: Why do many G-Shocks not have G-Shock on the case or display?

    Maybe its to preserve brand integrity... as the resin rots off of the oldies, so does the G SHOCK branding, leaving it a plain Casio
    Jer


    "I'm hip about time"

  7. #6
    Member
    Join Date
    Jan 2014
    Location
    UK
    Posts
    96

    Re: Why do many G-Shocks not have G-Shock on the case or display?

    I think that Casio must have a company wide policy that the name Casio must appear prominently on all products. However, that can and does I believe create brand confusion for buyers. To me Casio make just about the cheapest branded digital watches, calculators and musical keyboards that you can buy and have done since before G-Shock was created. You can buy a $10 digital Casio watch that will do the job of telling the time. G-Shock is not part of that market and should therefore become a separate and distinct brand.

    Casio are inconsistent in the way that they market themselves as you can see on the US Casio web site. Currently, they have several new product announcements that refer to new G-Shock watches being created by Casio, Casio G-Shock and G-Shock. That is confusing and dilutes the brand G-Shock that has existed as a solid brand for 30 years. If someone asks you what type of watch you wear, nobody would answer that the G-Shock on their wrist is a Casio G-Shock. It is a G-Shock full stop. Ask yourself the question: if Casio dropped the name G-Shock overnight, lost the macho advertising image, product endorsements, etc and just went by the name Casio, would you still be so interested in the new Casio watches?

    When you buy a G-Shock you always get a paper manual with Casio on it. IMO that's a marketing mistake. I think that a G-Shock watch should have only G-Shock written on it with only one reference to Casio on the packaging and the back of the manual.

    Casio have always had a very confusing line of watch products that cross over each other and G-Shock, Pro Trek and Sports Gear are good examples that do that today. Baby-G is sometimes a unique sub brand and sometimes a sub brand of G-Shock. Edifice looks like an attempt to get into higher value mechanical looking watches and they certainly should loose the Casio branding if Edifice is to succeed.

    To me, Casio will always be a company that makes good simple reliable first rung of the ladder watches that should you loose one you can replace cheaply. That's been their market for many years and they do it very well, but now that Casio are making $1000 plus watches they should break that marketing link IMHO.

  8. #7
    Member
    Join Date
    Jan 2014
    Location
    UK
    Posts
    96

    Re: Why do many G-Shocks not have G-Shock on the case or display?

    Quote Originally Posted by Mike K View Post
    ...A lot of larger car brands are tied to their iconic parent companies, or "makes" or "marques": here in the US, we wouldn't have Corvettes without Chevrolet...
    Yes you would. The Corvette is a model made by Chevrolet who are owned by General Motors. To use the Casio approach, the Corvette would become the General Motors Corvette and replace Chevrolet badges with blue GM badges and in the process remove the fine heritage built up over many years by Chevrolet.

  9. #8
    Member Crater's Avatar
    Join Date
    Sep 2011
    Location
    Slovenia
    Posts
    4,833

    Re: Why do many G-Shocks not have G-Shock on the case or display?

    Mr. Ibe was/is working for Casio when he came up with g-shock watch, so he was Casio employee. Casio financed the development and the production of the watches, so I don't see how can you separate Casio and G-shock.

    G-shock is Casio and Casio is G-shock. Without Casio we wouldn't have G-shock. I agree about missing G-shock writing on the crystal or caseback, it's funny they don't put it anywhere. But to say Casio writing devalues G-shock as a product is a bit much...
    Last edited by Crater; February 1st, 2014 at 22:54.
    starscream likes this.

  10. #9
    Member Mike K's Avatar
    Join Date
    Dec 2011
    Location
    Ohio, USA
    Posts
    5,784

    Re: Why do many G-Shocks not have G-Shock on the case or display?

    Quote Originally Posted by spidercrab View Post
    Yes you would. The Corvette is a model made by Chevrolet who are owned by General Motors. To use the Casio approach, the Corvette would become the General Motors Corvette and replace Chevrolet badges with blue GM badges and in the process remove the fine heritage built up over many years by Chevrolet.
    Actually, Corvette is a brand with several models available, such as the Stingray and the Z06. Their parent company, GM, isn't worrying about having differently perceived "higher" and "lower" quality brands under their name, like Cadillac and Chevrolet, just as Casio isn't worried about having Oceanus and G-Shock under theirs.

    Parent company: Casio = GM

    Brand: G-Shock = Chevrolet

    Model: Pathfinder, Frogman = Stingray, Z06

    Casio is obviously proud of THEIR fine heritage built up since 1946, since they were pioneers in various electronic markets over the years: electronic adding machines, portable calculators, wristwatches, multiple musical instruments (keyboards, synthesizers, guitars), and digital cameras. I'm not qualified enough to really delve into the cultural differences between American and Japanese business practices, but there are obviously "brand loyalty" forces at work in both worlds.

    Somewhat ironically, the G-Shock predates the "cheap" F-91 digital watch by 8 years!

    While YOU may think they're diluting the parental brand name, Casio is making BILLIONS of dollars a year in sales, so they're obviously doing something right.

  11. #10
    Member
    Join Date
    Jan 2014
    Location
    UK
    Posts
    96

    Re: Why do many G-Shocks not have G-Shock on the case or display?

    Quote Originally Posted by Mike K View Post
    ...While YOU may think they're diluting the parental brand name, Casio is making BILLIONS of dollars a year in sales, so they're obviously doing something right.
    I am not saying that at all. What I mean is the complete opposite. I feel that the name Casio devalues the G-Shock brand.

    Due to my exposure to Casio over the years, I have built up little to no brand loyalty to Casio, but I do have huge brand loyalty to G-Shock. This is nothing to do with heritage or success but is just branding loyalty. I.e. if I see a new watch with G-Shock on it I am interested but if I see a new watch with Casio on it I am not interested. If I lived in the point of sale equipment or specialist printing arena then I might view Casio differently.

    In general market perception, Casio sits low down in the watch food chain and G-Shock hovers about up and down somewhere in the lower middle, but well above Casio (and Timex). Therefore, I would prefer not to have the Casio logo all over my G-Shocks. Similarly, if I ever buy an Omega or a Blanchpain, I also would not want to see Swatch logos all over it. I equally have no issue with Swatch other than I associate them with cheap plastic watches that I once thought were pretty cool.

Page 1 of 7 1 2 3 4 5 6 7 LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •