Is Glycine a dead brand? Please help me understand.
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  1. #1
    Member underpar's Avatar
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    Is Glycine a dead brand? Please help me understand.

    So I bought an Airman 22 GL0207 a few months back at a 75% discount like many have. I just loved the look and when it arrived was impressed with the quality. I am an owner of many brands including Rolex, Panerai, Omega and others. This is a quality watch. I don't understand what happened. I've read Invicta bought them. Yikes. Is Invicta simply closing out every model, hence the ridiculous online pricing? Does the Glycine brand still exist? Are they still in production?

    Most of all I feel terrible for the customers that paid over $2000 for watches that are being sold everywhere now for pennies on the dollar. It seems crazy. FYI, I'm buying another regardless. I love them.
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    Member Vlance's Avatar
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    Re: Is Glycine a dead brand? Please help me understand.

    Not sure what happened. I just assumed that one guy, Glycine direct I think, got a great deal on some and has been selling them almost to get rid of them. Quick buck possibly? I see the prices going back up soon though. Lots of people like their watches and I can’t imagine they’d cease production.

  3. #3
    Member yankeexpress's Avatar
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    Re: Is Glycine a dead brand? Please help me understand.

    Think the low prices are fantastic and in line with the actual value of the watches. Never had a Glycine until recently and now have several now that they are affordable.

    If the product doesn’t sell, the price is too high. Glycine-Direct is a good seller at a fair price.

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    Sinn Moderator gaopa's Avatar
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    Re: Is Glycine a dead brand? Please help me understand.

    Like yankeexpress, I think the prices of Glycine watches now are just great. I just got my first yesterday from Glycine-direct and plan on buying another one as he is a trusted seller and has very fair prices.

    So, no, underpar, I don't think the Glycine brand is dead, I actually think it has found new life.
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  6. #5
    Member serge70's Avatar
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    Re: Is Glycine a dead brand? Please help me understand.

    Glycine make quality pieces but it's a crowded market & I think a lack of brand recognition/poor marketing to non WUS has really hurt them.Love my Incursore !!
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  7. #6
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    Re: Is Glycine a dead brand? Please help me understand.

    WUSers:
    I'm still wonder how Invicta's acquisition of Glycene will affect the brands MSRP and standing in the market
    Not a huge fan of Glycene but do appreciate their Airman model. As for the Invicta, I bought too many models
    and have had a deuce of a time flipping them. I only have 2 Invictas left.An 8926 and a Corduba Ibiza. Both are
    keepers.

    Hate to see ANY brands value digress. Bad for afficianados and merchandisers.

    X Traindriver Art

  8. #7
    Member cuthbert's Avatar
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    Re: Is Glycine a dead brand? Please help me understand.

    It appears in the US the price of Glycines are becoming ludicrous, but in Europe they still sell Airmen no.1 and DC-4s for 1500 euros or pounds...Glycine has become affordable just on that side of the Atlantic, you can also double check on Chrono 24.
    .

  9. #8
    Member Tonhao's Avatar
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    Re: Is Glycine a dead brand? Please help me understand.

    Likewise surprised by the very low prices Glycine is going for these days. While maybe not a $2,000 watch, the Airman models are easily some of the best tool watches out there, field tested and proven by pilots. Probably the most popular 24-hour watch too. It’s a good time to be buying, but I don’t think the current situation will help Glycine in the long term...

  10. #9
    Member underpar's Avatar
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    Re: Is Glycine a dead brand? Please help me understand.

    Thanks for all the replies. I still think it is odd that watches with a $2500 retail price are being unloaded at up to 80% off. Jomashop was doing the same the entire Glycine line and now have run out of all but one model. Glycine-direct on ebay is strating to run out also which makes it seem that Invicta just dumped all of the Glycine inventory for what had to be pennies on the dollar which is something you do when you are reinventing the brand or dumping it.

    Like I said before, I just bought another one because I think they are great looking, high quality watches. I would have paid much more once I saw one in person. Be a shame if the brand goes away.
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  11. #10
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    Re: Is Glycine a dead brand? Please help me understand.

    Because INVICTA now owns the company, they stated they would not interfere with the production. They didn't say they wouldn't do some marketing. I would bet that Glycine has never sold as many watches as they have this year , in all their history. I have 3 and I would not care if I didn't own another watch ever again. I have 35 and none ever get worn since I have owned my two Airman GMT's. One is a Bronze/Brown , and a Combat Golden Eye. I think it was a dying brand and i'm not crazy about INVICTA watches at all, but I think Invicta gave them a kind of rebirth. They are causing people to take notice of the brand more than ever and I hope they never touch the product quality unless to make it better. To me it can't be too much better at the same prices,. If you are a good shopper, you can snag some really nice deals . Mass Drop, Glycine-Direct and Jomashop are probably the largest sellers. Even Invicta doesn't have as many..but once in a while a private sale turns up a gorgeous model..or a vintage. Keep shopping...I love these watches, and no matter what , if anything, goes wrong with them, they are relatively easy to repair. I'm having a blast with mine.
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