I kinda started investing in watches before doing research (we all know about rolex, but I can't afford right now) and Ive spent probably around $4,000 on random fashion watches. I started out buying Armani exchange in the $100-200 range which turned into buying Bulova and Emporio Armani in the $300-500 range, and now I'm up to buying Gucci watches at around a grand a pop and looking at buying my first Versace. I just joined WUS and I see that fashion watches have a bad rap and I now feel like a bit of a fool. Anybody give me any idea if I wasted a bunch of money? I found out the hard way when trying to resell barely worn Armani and Bulova watches I grew tired of (I only got 1/4 what I paid) that this might have been a bad investment/hobby and thinking about giving up on watches. Ive seen some of the watches the forums advocate at my budget and they look a lot less fancy than the fashion watches I buy, but apparently its all looks and not much quality. I guess Im asking for a bit of an education on how to proceed on buying from now on, in the $1-2k price range. Should I just sell them all for a loss and save up for a Rolex? Any help is appreciated.