It's literally true.
Panerai, IWC, JLC, A.Lange&Söhne etc. are brands under the Richemont group/company.
And Richemont just partnered with Alibaba to sell watches from their portfolio specially to chinese customers. (src: https://www.ablogtowatch.com/richemo...ese-consumers/ )
Therefore, Richemont-brand watches are, from now on, basically Alibaba specials.
I bet current iwc/panerai/jlc owners will be thrilled to learn of this