Attractive opportunities for Porsche Design Chronos
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  1. #1
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    Attractive opportunities for Porsche Design Chronos

    Porsche Design introduced quite a few of their new designs at Basel World last week, and it appears as though they may be attempting to move their prior, Eterna manufactured, watches through grey market channels at very attractive prices to clear the decks for their new models Their prior chronos, in particular, are attractive: classic designs (PD was Steve Job’s favorite watch brand, he would keep a box of them in his office), Eterna manufacturing, typically with Valjoux 7750 movements. PD deserves to be mentioned in the same breath as Braun and Nomos as Bauhaus philosophy design houses. I picked up a tasty example from Joma Shop today at a very attractive price. Below is a post of mine from a thread last week on the Public Forum, going into a little more detail on the firm.
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    PD severed its ties with Eterna a year ago and just announced a new collection at Baselworld last week: Bauhaus Comes to Basel: The Porsche Design 1919 Eternity Collection › WatchTime - USA's No.1 Watch Magazine.

    I think that they may be trying to flush a lot of inventory through the grey market to clear the shelves as these new watches arrive in stores this spring.

    I kind of like the new models, it’s as if Panerai, Nomos, and Porsche Design had a three way that resulted in a lovechild-the 1919 collection.

    Porsche Design is primarily a high-end lifestyle/fashion brand, but with unique horological and automotive credentials. The founder of PD was Ferdy Porsche's son, and himself designed the iconic Porsche 911 car. The brand has forty years of design excellence in a number of categories. Their manufacturing partners have been first rate (IWC, and more recently Eterna). And they have had real horological milestones: the first all black watch (dial, case, and bracelet), in 1972. In 1978, working with IWC, they introduced the Titan Chronograph, the first mass production all titanium watch. In 1982 they introduced the titanium Ocean 2000 diver, with a then unprecedented 2000 m depth rating, and distinctive integrated bracelet. The Bundeswehr subsequently used the Ocean 2000 for military divers.

    For a small design house they have been a remarkable innovative force in the watch industry, and may be as responsible as anyone for the widespread adoption of titanium.

    Their best watches, IMO, tend to be all titanium reworkings of their 70’s and 80’s chronos, which are designs that hold up very well over forty years to my eyes.

    So: there may be a short term uptick of PD watches through grey market channels, but a lot of those watches have a distinguished brand pedigree and design chops that may make them worth a look.

  2. #2
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    Re: Attractive opportunities for Porsche Design Chronos

    I just picked up a couple PDs, one for me and one for my wife for Easter.

    44mm

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    Moderator at Large stuffler,mike's Avatar
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    Re: Attractive opportunities for Porsche Design Chronos

    Thread moved.
    Kind regards
    Mike


    Instagram @mikestuffler

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    Member BrentYYC's Avatar
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    Re: Attractive opportunities for Porsche Design Chronos

    I very much doubt PD is selling through the grey market. It will be a typical case of ADs dumping their old stock.

  6. #5
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    Re: Attractive opportunities for Porsche Design Chronos

    Point taken. When referring to Porsche Design, I was talking about the entire business system; the company, wholesalers, and AD's.

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    Re: Attractive opportunities for Porsche Design Chronos

    Interesting to know. A friend was just looking at some and maybe is a good time to buy. I liked their Lemania 5100 based designs quite a bit and have been on the lookout for one in the right condition.

  8. #7
    Member cuthbert's Avatar
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    Re: Attractive opportunities for Porsche Design Chronos

    From this story of PD watches the most important, the Orfina made 5100, has suddenly disappeared.

    It's this guy:



    Unlike the Ocean 2000 diver, this one was really adopted by many NATO countries as military chrono...as well as from the Swiss forces.
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  9. #8
    Member Chronopolis's Avatar
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    Re: Attractive opportunities for Porsche Design Chronos

    Name too long on the dial.
    They really should shorten the name to just PORSCHE or PD.
    And do away with the goofy logo.
    "Be thine own palace, or the world's thy jail." _ John Donne

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    Re: Attractive opportunities for Porsche Design Chronos

    I love my PD 6620 chrono with the 7753 movement. It is easily one of the nicest looking movements especially with the BBS style rotor they have. Sure they do some wonky things with design and strap integration, so it ends up being not for everyone, but I for one see quite a bit of value in the "racing theme" they try and pull off and pull off quite well.

    I'll post a pic of the movement here when I get a chance
    dan4138 likes this.

  11. #10
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    Re: Attractive opportunities for Porsche Design Chronos

    As promised here is a picture of the superbly finished movement

    Name:  20160329_175541.jpg
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Size:  1.36 MB
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