How many of you think auction houses are involved in creating:
1) Hype around a watch/brand
2) Increase price of a watch
3) Increase brand recognition
Or is it brands paying them to do so? Or watch market speculators are the ones in control?
Are brands involved in this? Many speculate that some brands come to these auctions under name X and buy the watch to increase market recognition and to create a hype around their brands; and/or that some pieces are being released from privet collection of the brand itself to keep their name continuously hoping in the news.
Market moves by consumers, and consumers behavior moves based on emotions; marketing comes from different channels, is auction houses one of them?
In my case, I came across some watches either a model or a reference within a line, that I never heard off; I fall in love and when I go to find one to purchase, I get welcomed by "You are too late to the game, premiums are building up". This happened to me with my Speedy Alaska, that I never knew about till mid last year, but they where already selling at approx. $15-20,000.
Its nice to have a strong resale value and/or appreciation for a watch you own; but on the other hand, it can ruin your purchasing experience on another watch you want (waiting list/premiums/exclusivity).