Is the automatic watch thing all about pride in ownership? My question is why do we purchase these high end expensive watches that are said to gain/lose time and after only a few years require a service that can cost 5 times that of an entire quartz or digital model that is sure to be more durable and keep time more accurately. I apologize if this ruffles some feathers just trying to understand this that's all. I do admit, there are a few big dollar models on my radar as well, just trying to justify them that's all. If it's a pride in ownership thing then I guess I get it, I ride a Harley when I could ride a Japanese model or even a moped that would probably cost less, get better fuel economy and last longer.