BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?
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Thread: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

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  1. #1
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    BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    Okay, here's the question: What great movements of the past should be cloned now that the intellectual rights are free?

    We read all about the latest ETA 2824 clones. Why don't we read about other movements being cloned?

    For example, if people are going to do homages to old Rolexes, why not do a homage watch that actually uses an exact recreation of an older Rolex movement? With all these homages out there -- an absolutely endless supply it seems, and more every day -- is there not a market for somebody to actually supply them with an appropriate homage MOVEMENT to go with them all? With modern tech, how hard would it be? Wouldn't the market for it be there if it were priced right and done to a high standard?

    For a smaller market, I can imagine somebody doing a remake of the legendary Zenith 135 hand wound chronometer. A beautiful movement that could be reborn.

    What else could be done by somebody with a little imagination? What's the greatest no longer produced movement (from any brand) that could make a cloned comeback in your opinion? Which Rolex movement now in public domain should be recreated for the homage watches?

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    Member Horatius's Avatar
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    Re: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    That would be nice indeed! But with robotised production the cost of the product is allways a function of the numbers sold. The cheapest mechanical movements (say in the $50-$100 pricebracket) would cost many thousends of dollars if you only made a low amount of them. Investors will be reluctant, it takes a lot of selling power and backup cash to get the numbers up.
    You could offcourse reduce investments significantly if you choose to build movements by hand. We all know how expensive hand made movements are.

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    Member Domo's Avatar
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    Re: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    Actual effort...The natural enemy of the watch industry!
    kostasd87 and 181903 like this.

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    Re: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    b/c we see enough copies nowadays!...most companies want to copy but don't wanna invest $$$ in R&D...

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    Re: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    A few more points, if more are really needed...

    If we're talking a movement from the 60's or 70's...such a movement might have been ground-breaking for its time, but how would it compare to movements in comparable watches produced today?

    If someone other than Rolex (say) tried to produce a Rolex-clone...even if the movement is in the public domain...what is the reaction going to be? "They're just exploiting the Rolex name!" OK, an established firm with a similar history and reputation probably wouldn't be treated like this...but why push a competitor? The reaction to a visual homage is somewhat negative...but cloning a movement? I think we'd ridicule the company doing this viciously.

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    Re: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    Quote Originally Posted by gangrel View Post
    If we're talking a movement from the 60's or 70's...such a movement might have been ground-breaking for its time, but how would it compare to movements in comparable watches produced today?
    (...)
    ...but cloning a movement? I think we'd ridicule the company doing this viciously.
    Well in the first case, the ETA 2824 came out when? 1961? Sure, it's been gradually improved since then, but why not take an old Rolex movement and do the same thing? Take a really good one, known for accuracy, and fix any known weaknesses and things that could be improved using the benefit of knowledge gained from decades of real history. You could very well end up with a better movement than the current ubiquitous ETA 2824 and its clones.

    Sticking with the ETA 2824 for the second point: are people really ridiculing the Sellita SW200? Or for that matter, the SW300 (ETA 2893 clone) or the SW500 (Valjoux 7750)?

    Frankly, there appears to be a huge population of people who want to buy a Rolex styled watch, that aren't actually Rolexes. And there is a much smaller hardcore fan base of people buying the most Rolex-y of the Rolex homages that hit all the right historic notes. At least some of the former will be quite intrigued with such a Rolex style watch -- which would be "Rolex" inside and out. And I suspect much of the latter group would absolutely love to have such a thing and view it as very cool.

    And of course the publicity would be overwhelming -- pro and con -- if such a thing were done. Enough to make a big mainstream media splash. I think there is a lot of money to be made.

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    Thumbs Up Re: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    AS 1673

  9. #8
    Member BrentYYC's Avatar
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    Re: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    You don't need to ask for it. There are already Chinese made clones out there for many Rolex movements.

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    Re: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    What happen to taking pride in your work by making something fresh and original?
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  11. #10
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    Re: BACK FROM THE DEAD! Why not clone the greatest movements of the past for these homages?

    ETA 2824 is not an honored, respected movement worthy of homage; it's a solid, everyday movement.

    Frankly, there appears to be a huge population of people who want to buy a Rolex styled watch, that aren't actually Rolexes. And there is a much smaller hardcore fan base of people buying the most Rolex-y of the Rolex homages that hit all the right historic notes. At least some of the former will be quite intrigued with such a Rolex style watch -- which would be "Rolex" inside and out. And I suspect much of the latter group would absolutely love to have such a thing and view it as very cool.
    I think you're seriously, SERIOUSLY overestimating the attraction of the movement.
    Plus: it's not Rolex. It's a fake, cloned, cheap imitation of something that once was Rolex...THAT is going to be the common perception. It wasn't made by Rolex...so it's not a Rolex.

    Also, if Rolex didn't make it, they *will not* allow you to claim this was a "Rolex movement." Absolutely, positively NO CHANCE. Heck, this would pretty much be the exemplar of what trademark infringement (if not patent infringement) is all about.

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