For an example Tudor and Audemars. With Tudor and their return to the states they have been getting a lot of attention. Tudor was a brand that I didn't know/hear much about up until recently. I even seen QB Robert Griffin wearing one on an ad. And with Audemars they're almost there with Rolex when comes to people just buying them as status symbols. Plus lately it seems like they're endorsing more athletes and celebrities. So my question is it a bad or good thing for a brand to be too mainstream.
BTW didn't mean to single out Tudor and AP