Baselworld real estate

Thread: Baselworld real estate

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  1. #1
    Member Aquaaiea's Avatar
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    Baselworld real estate

    Wondered about the set up at Basel world. Are Invicta and Rolex neighbors or is there a systematic way in where brands and companies take up the mall real estate? Highest bidder gets the best space?

  2. #2
    Moderator at Large stuffler,mike's Avatar
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    Re: Baselworld real estate

    Quote Originally Posted by Aquaaiea View Post
    Wondered about the set up at Basel world. Are Invicta and Rolex neighbors or is there a systematic way in where brands and companies take up the mall real estate? Highest bidder gets the best space?
    As far as I remember Invicta and Rolex never ever have been neighbors. Rolex is hall 1 (=major luxury groups), Invicta is not.
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  3. #3
    Moderator Public Forum John MS's Avatar
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    Re: Baselworld real estate

    Quote Originally Posted by Aquaaiea View Post
    Wondered about the set up at Basel world. Are Invicta and Rolex neighbors or is there a systematic way in where brands and companies take up the mall real estate? Highest bidder gets the best space?
    I think that if you have ever been to a trade show, car show or ever pondered how a retail department store allocates floor space it should be apparent that a good deal of thought goes into placement of complementary products. As it is with watch and other jewelery trade shows. No, they don't place show room allocations up for bid on Ebay.

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