There've been more than a few threads on WUS about whether a watch is "really" Swiss (and let's not get into the German thing...).
Now the Swiss are rethinking what makes a Swiss watch "Swiss": you can read it here.
This will almost definitely go through, and it means 80% of the content by value of a mechanical watch claiming to be Swiss must be from Switzerland, and 60% of a quartz watch, with both technical construction AND design work for the latter having to take place in Switzerland.
Big change, that, from the previous 50%!
PS: Anybody tell <fill in the name of watch you want to bash here>? Hearing on 28 June!