Remember when top quality goods were proudly made in the USA? Well, as far as Shinola are concerned, they still are. Shinola products are American built for the long haul. They firmly believe American manufacturing did not fail for being too good, but maybe because America failed to believe.
To begin the revival they started with the reinvigoration of a storied American brand, and a storied American city. Shinola believes there is not just history in Detroit, there is a future.
Shinola are on a mission to define American luxury through American quality. Take the Shinola Runwell Bicycle for example. It’s inspired by the enduring French style of Porteur bicycles, first used by newspaper couriers in Paris, The Runwell is meticulously designed and engineered to handle predictably and smoothly for city riding, commuting and errand running.
The Runwell will run and run virtually maintenance free, courtesy of the high-end Shimano Alfine 11-speed internal hub, daily riders will never need to worry about adjustment, maintenance or exposure to rain and snow. Stopping power, in any weather condition, is assured with the quiet and smooth disc brakes. Internal cable routing keeps the cables out of sight and out of the elements. Racks and fenders fit easily onto the frame. Responsive and predictable handing, classic and enduring style, low-to-no maintenance, and great stopping power in any weather, the The Runwell will run well for decades.
In their commitment to making quality watches, Shinola transformed 30,000 square feet of raw space into a state-of-the-art watch factory inside the Argonaut building. Their production facilities combines meticulous hand-assembly with the most advanced technology available to ensure their watches are both beautiful and built to last. All their assembly line workers took extensive training from Ronda in Switzerland so as to know how to create quality Swiss style movements in the former automobile capital of America. From the assembly line so far are quality watches for both men and women.
In addition to a Runwell bicycle, there’s a Runwell watch which comes in many faces and sizes. The engine of a Shinola watch is the Argonite movement, a uniquely American-made movement that is produced in Shinola’s Detroit factory from nearly four-dozen Swiss-made parts. The complex assembly of each movement is a process that hasn’t been undertaken at this scale in the US in decades. The 47mm Runwell retails at $550.00.
Then there’s the Brakeman, a classic cushion case design. The Brakeman is named for the not particularly long-lived locomotive brakemen of the early 1900s and is inspired by watches of the same era. Built with all premium materials, in Detroit. The Brakeman retails for $675.00.
Watch the movie about making watches in Detroit.
Shinola leather goods
The same over engineered and obsessive quality applies to a range of leather goods made by Shinola, once again in Detroit. Amongst many bags and wallets, this is a roll top duffel backpack emphasizing classic style and American craftsmanship. Built with all premium materials, including solid brass zippers, durable natural canvas, and US-made leather produced by Horween, a family-owned tannery in operation since 1905. Functional design details include a side zip pocket for quick access to main pouch, solid brass zippers, and canvas padded backstraps with rivet reinforcement and adjustable roll buckle hardware.
Shinola All Black Collection
The All Black Collection is inspired by the only colour that's never needed to declare itself the new anything. The All Black Collection features The Birdy 34mm and The Brakeman 46mm, now sporting black dials, black PVD plated steel cases, and black Horween leather watch straps.
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