Further to Ernie’s report on Romain Jerome winning the best watch advertising award campaign for 2013, OMEGA has scooped the award from the same show in the Cyber & Films category. Yes, not content to win awards purely for superlative watchmaking, many Swiss manufactures also vie to win awards for the advertising that promotes their products.
The annual Swiss watchmaking advertising campaign awards recognises the Swiss watchmaking industry’s best achievements in advertising campaigns, with ad campaigns being judged in terms of creativity, spirit of innovation, aesthetics and quality.
This year’s competition attracted a large number of entries from watch brands both well-established and new to the scene. The competition showcases the quality and diversity of advertising ideas which help to create and build a heritage for the top Swiss brands.
The jury met in Lausanne on October 8 to make its decision on the campaigns, and several thousand votes were submitted by the public on Actualité | L'Hebdo.
The Best Watchmaking Campaign Awards were presented at the ‘Watch of the Year’ gala held on Friday, October 25, 2013, before an audience of some 500 watchmaking and communication professionals.
As Ernie has reported, in the ‘Print/Poster’ category, the jury awarded the Best Watchmaking Campaign Award to RJ Romain Jerome for the campaign ‘RJ-Romain Jerome invades BSWDN 2013’. It’s the third time in four years that RJ has waled off with the best Watchmaking Campaign Award.
The jury cited the mastery of its typographic work, aesthetics, design, attention to detail, and consistency between the advertising approach and the models being marketed. A contemporary, urban campaign that leaves a lasting impression.
The jury’s choice in the ‘Films & Cyber’ category went to the film ‘Omega Co-Axial’ from Omega. Its winning qualities were artistic creativity, impactful communication, brand territory suitability, expression of brand values through the movement metaphor, and overall high quality execution.
The online ‘Public Choice’ award went to Girard-Perregaux for its ‘Academy Museum’ campaign.
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