Blue is a premium colour?
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  1. #1
    WnS
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    Blue is a premium colour?

    I know it's not the case with all brands / watch lines, but I've noticed a trend. Blue is an attractive and soothing colour, and it seems manufacturers love to exploit this for premium models.

    (1) Rolex Submariner:

    Black SS, $9,000



    Blue White Gold, $30,000. The price jump is justified by the use of white gold, but you can't get a current generation blue sub in SS.



    (2) Omega Planet Ocean

    Black SS



    Blue Ti ~ costs significantly more, supposedly Ti is the justification for the price bump although I doubt it costs that much more to make the watch out of Ti



    (3) Christopher Ward Harrison ~ even the popular maker of British themed affordables is doing it.

    Black - 312 pounds



    Blue - 500 pounds. Aside from being limited edition, there's no material justification for the price jump.

    I'm content with my watch collection

  2. #2
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    Blue is a premium colour?

    If they made that Sub in SS I would probably have to sell one of the cars... ;) the blue is gorgeous.
    Perseus and s.erickson87 like this.

  3. #3
    Member Noobheure's Avatar
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    Re: Blue is a premium colour?

    What about this one : Attachment 979057 :p

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  5. #4
    WnS
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    Re: Blue is a premium colour?

    Quote Originally Posted by Noobheure View Post
    What about this one : Attachment 979057 :p
    It's yours for $3000.
    s.erickson87 likes this.
    I'm content with my watch collection

  6. #5
    Member Noobheure's Avatar
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    Re: Blue is a premium colour?

    Hows the Aussie $ to the Euro ?

  7. #6
    WnS
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    Re: Blue is a premium colour?

    Quote Originally Posted by Noobheure View Post
    Hows the Aussie $ to the Euro ?
    $AU1.29 : EU1

    I'm content with my watch collection

  8. #7
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    Re: Blue is a premium colour?

    Love the blue Rolex and Omega.

    I think a blue dial may cost more to do well than black or white.

    Those brands do seem to reserve its use to the high end line.

    I'd be tempted by a blue ss sub, but correct me if I'm wrong, they never came in a no date sub version ?

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    Re: Blue is a premium colour?

    Shade is important, UN has it locked up.

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    Re: Blue is a premium colour?

    The CW at least has the Limited edition motive and i dont think it is a bad one.

    About the Rolex, what other colors the white gold have? It the white gold and black dial is the same 30k then theres no premium for the color. They just save it for the already premium (30k over 7k) watches.

    Same question applies for the Ti Omega.

    Cheers,
    Sifion.

  11. #10
    Member Likestheshiny's Avatar
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    Re: Blue is a premium colour?

    I think it's less that blue is a "premium" colour, and more that it's a distant-third "standard" colour. If you're making a watch in multiple colours, you pretty much have to include white and black dial options. Blue might be available, or it might not. Then, when a limited or premium version of that watch comes along, it can't be just a regular colour (or it's not very special), but it also can't be an oddball irregular dial colour or no one wants it. So, blue.

    Note that there are plenty of examples where the three standard dial options are white, black, and blue, with no premium for the blue. It's just that when blue isn't a standard option, it's the obvious choice for a premium variant.

    I love blue dials, incidentally. The new blue Tag 1887 Chrono might be enough to make me bite, when I was on the fence about the white and black versions. I'm thinking of getting a blue datejust just because. Nomos Blaugold... mmmmm....
    Last edited by Likestheshiny; February 20th, 2013 at 06:57.
    CitizenM, WnS, GlennO and 1 others like this.

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