One of the things that's really bothered me about the recent few Bond films is the in-your-face product placement which (although I'm sure was there before) is painfully obvious and often poorly tied in. During the opening minutes of Casino Royale, Bond and Vesper are on a train and their characters are being grounded in some dialogue. About half way through this scene, the following pops up:
V: 'Men with fast cars and expensive watches. Rolex?'
This hair raising piece of product promotion probably sold hundreds of watches and emphasised Omega's place on the wrist of one of the world's most loved men. But as far as I'm aware previous Bond movies have made do with numerous product shots. Is putting it into the dialogue like this taking placement too far? Is Bond's watch as appealing considering it's been basically shoved down your throat?