Brand sponsorship
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  1. #1
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    Pen Brand sponsorship

    Hi all

    I'd like to try and create a definitive list of major watch sponsorship by brand as an ongoing resource for the internet. It will be a long-term project. The first step will just be brainstorming.

    So

    What sports, teams, causes, cultural institutions do major watch brands support?

    I'll get us started

    Rolex: Formula 1, tennis, golf, sailing

    Omega: The Olympics, James Bond

    Breitling: Air show teams, various aviation projects

    Zenith: Felix Baumgater

    Let's get to work!

    Rosski
    You don't need a Patek to be happy...


  2. #2
    Member kleinbus's Avatar
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    Re: Brand sponsorship

    Certina: WRC (World Rally Championship)
    Bigdaftboy likes this.

  3. #3
    Member EnderW's Avatar
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    Re: Brand sponsorship

    Would it not be easier to just check brand websites?

    Also, I'd keep in mind that in addition to sports and fictional spies, a lot of brands have many support initiatives for charities and other good causes.

    IWC supports Laureus Sport for Good foundation (Ingenuer Laureus being a model focused on this), Cousteau society, Charles Darwin Foundation, as well as, Antoine de Saint-Exupery Youth Foundation (google IWC Le Petit Prince watches)
    Partnerships | IWC Schaffhausen

    JLC is involved in a number of arts partnerships - especially around various film festivals, music festivals, as well as, a lot of charitable support (see various LEs like Ladies Reverso for National Ovarian Cancer Alliance)
    Jaeger-LeCoultre news and events | Jaeger-LeCoultre

    And of course Rolex revenue goes back to Wilsdorf Foundation, which is involved with charitable giving (although details are not public). One should also not forget about Rolex involvement with watches for POWs during WWII when watches were confiscated from captured British officers.

    Multiple partnerships and sponsorships can be found for most luxury brands - VC, Cartier, and others have established reputation, especially supporting arts, music and film.
    "I learned long ago, never to wrestle with a pig. You get dirty, and besides, the pig likes it." George Bernard Shaw
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  5. #4
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    Re: Brand sponsorship

    Tissot - Tour de France, used to be Festina

  6. #5
    Member garrinfraze's Avatar
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    Re: Brand sponsorship

    Tag Heuer is partnered with MLS I believe.


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  7. #6
    Member Chris Stark's Avatar
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    Re: Brand sponsorship

    Bremont = America's Cup
    "Nothing happens until something moves." -Albert Einstein
    Damasko | Hamilton | Longines | Mido | Orient | Oris | Rolex | Timex



  8. #7
    Moderator at Large stuffler,mike's Avatar
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    Re: Brand sponsorship

    In case you want to add the WUS sponsors: Sponsors Archive - watchuseek.com
    Kind regards
    Mike


    Instagram @mikestuffler

  9. #8
    Member kclee's Avatar
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    Re: Brand sponsorship

    Name:  durex.jpg
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    are they related?
    Name:  durex.jpg
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  10. #9
    Member sticky's Avatar
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    Re: Brand sponsorship

    Oris - Williams F1 team, Audi racing, Carlos Coste (the freediver) and the Reno air races to name a few.

  11. #10
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    Re: Brand sponsorship

    Quote Originally Posted by garrinfraze View Post
    Tag Heuer is partnered with MLS I believe.


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    Also PGA I think


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