Events are developing at Biel based ARMIN Strom quicker than an F1 gear change.
In 2011, ARMIN Strom began its commitment to Formula 1 as the official timing partner for Marussia Virgin Racing.
In 2012 the brand is supporting team drivers Germany’s Timo Glock and 21 year old rookie French driver Charles Pic.
At the time of the launch last year Serge Michel, CEO at ARMIN Strom, commented on the logical collaboration: "Just like Marussia Virgin Racing, Armin Strom is a young, dynamic brand, setting new quality standards and combining high-tech with craftsmanship values. And like Marussia Virgin Racing, we’re not afraid to blaze new trails”.
The first watches to emerge from the collaboration with the Russian-British stable, are called the ARMIN Racing Collection. The special feature of these watches is that parts of the movement components are made from the materials of the racing cars.
Marussia F1™ Team driver Timo Glock to make his own ARMIN Strom watch
Before the 2012 F1 season and intensive pre-season test programme gets underway, Marussia F1 racing driver Timo Glock made a personal visit to ARMIN Strom ‘Manufactory’ in Biel, to get a close-up view of the design and manufacturing process.
During his visit to Biel, Timo was fascinated by the timekeeper’s minutely detailed assembly processes, and saw the parallels with his profession as a Formula 1 driver, where the slightest detail, adjustment and extreme concentration are key to success.
Timo experienced this first-hand during the watch assembly process which inspired him to to want to assemble his own watch.
ARMIN Strom was pleased to agree to this wish and Timo will return to Biel shortly to fulfil this ambition where he will build his own watch.
The ARMIN Racing Regulator / Special production for and by Timo Glock
Under supervision of the company’s in-house watch specialists, Timo will learn the manufacturing process starting with the preparation of the individual components - most of which are produced at the ARMIN Strom Manufactory; the engraving - which is done by hand, the bevelling - during which all corners are shaped manually with precision and then machine-turned and finally, the electroplating process, in which the engraved and decorated components receive a special ruthenium coating.
Timo will then assemble his own unique timepiece that he will wear throughout the whole of the 2012 F1 Season.
ARMIN Manual Collection, AMW11
The AMW11 (ArminManualWinding1) reveals the inner workings of the movement and the beauty of its technology. An unmistakable feature of ARMIN Strom watches is the time display: the hour and minute hands are not centrally positioned, but slightly off-centre horizontally. The designer’s objective was to create an exclusive watch with a Manufacture calibre.
This watch is available in four different models, corresponding to the four elements Water, Air, Earth and Fire. Each model is being produced in a series of only 100 pieces. Prices will range from $10,300 to $13,000 for the top of the line Manual Air.
AMW11 calibre - new generation
In time for Basel in March 2012, ARMIN Strom has been building on the success of its ARMIN Manual collection (AMW11 calibre). This new generation of movements has been developed with gears reworked to guarantee better performance. Integration of the escapement has also been improved to maximise energy flow.
There’s likely to be some late nights between now and March 8th.