"But I wanted a Longines" commercial
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  1. #1
    Member SwissArmyTenor's Avatar
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    "But I wanted a Longines" commercial

    Anyone remember the Longines commercial from the 1970s (pretty sure that was the decade):

    A young woman is opening up a gift, while her husband is sitting next to her with a "...she's really gonna love what I got her" expression. She opens the box, turns to the guy with a disappointed expression and says, "But I wanted a Longines..."

    I was talking to one of the sales staff at Nordstrom the other day, and he said they were getting in some Longines watches soon. He was a young guy, but I told him about that commercial - which was very popular, and even had stars like Johnny Carson doing comic bits with that last line. He thought it sounded hilarious. I just tried to find one of those commercials on the net, but have come up empty - very surprising!

    Anyone else remember?

  2. #2
    Member junta's Avatar
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    Re: "But I wanted a Longines" commercial

    That sounds like a great ad!

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    Member wtma's Avatar
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    Re: "But I wanted a Longines" commercial

    I’m curious what was it the husband gave to his wife initially... :-/
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  5. #4
    Member SwissArmyTenor's Avatar
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    Re: "But I wanted a Longines" commercial

    Quote Originally Posted by wtma View Post
    I’m curious what was it the husband gave to his wife initially... :-/
    Haha, you never see it, iirc.

  6. #5
    Member SwissArmyTenor's Avatar
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    Re: "But I wanted a Longines" commercial

    Quote Originally Posted by junta View Post
    That sounds like a great ad!
    It was the first commercial I remember that kind of took a life of its own - people talked about it, you saw references to it on tv, etc..., along with “Who do you think you are?” references about the spoiled woman. Great fun!

  7. #6
    Member maylebox's Avatar
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    Re: "But I wanted a Longines" commercial

    Quote Originally Posted by SwissArmyTenor View Post
    Anyone remember the Longines commercial from the 1970s (pretty sure that was the decade):

    A young woman is opening up a gift, while her husband is sitting next to her with a "...she's really gonna love what I got her" expression. She opens the box, turns to the guy with a disappointed expression and says, "But I wanted a Longines..."

    I was talking to one of the sales staff at Nordstrom the other day, and he said they were getting in some Longines watches soon. He was a young guy, but I told him about that commercial - which was very popular, and even had stars like Johnny Carson doing comic bits with that last line. He thought it sounded hilarious. I just tried to find one of those commercials on the net, but have come up empty - very surprising!

    Anyone else remember?


    The guy in the commercial was hoping the gift brought a big smile to her face. Then he could call his buddy and declare "Hey Mikey, she likes it!"

  8. #7
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    Re: "But I wanted a Longines" commercial

    That's what you get for marrying a WIS
    Rotosphere likes this.

  9. #8
    Member chosenhandle's Avatar
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    Re: "But I wanted a Longines" commercial

    Quote Originally Posted by wtma View Post
    I’m curious what was it the husband gave to his wife initially... :-/
    the wife gets "pay in advance" before the husband receives his gift. Especially from that wife...

  10. #9
    Member chosenhandle's Avatar
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    Re: "But I wanted a Longines" commercial

    I remember that ad very well. It did a great job of placing Longines in a very special tier of products. Up to that point, I just knew them for being the official timer at downhill ski events.
    Rotosphere likes this.

  11. #10
    Member sticky's Avatar
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    Re: "But I wanted a Longines" commercial

    Quote Originally Posted by wtma View Post
    I’m curious what was it the husband gave to his wife initially... :-/
    It it had been my ex it would probably have been a Rolex.

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