First CIMIER Flagship Store open
The official unveiling of CIMIER’s first flagship store in Zurich was celebrated with a prestigious gala on October 30th, 2009. At 7 pm sharp, CIMIER CEO Martin Bärtsch cut the ribbon and treated the curious guests to a tour of the boutique.
Held completely in white, the puristic interior design is highlighted with accents in the dark green brand color, giving the rooms an agreeable ambience. The many amazing details of the timepieces on display are beautifully accentuated by individually arranged lighting.
The party later moved to the neighbouring Wings Bar, where invited guests enjoyed She DJ Ajele’s beats and lively discussions about the world and watches.
The opening of a CIMIER flagship boutique follows the plan of a strategic buildup of the CIMIER brand and the strengthening of its recognition. A big brand needs a strong figurehead, Martin Bärtsch explains.