I'm doing some research about counterfeit goods and I just wanted to bounce a few ideas with fellow WUS members and see your opinions.
In a nutshell, why is there a demand for counterfeit (luxury) watches?
Why do people knowingly purchase a counterfeit?
What decisions do they make before, during, and after (assuming they went along with it) a purchase of a counterfeit?
What defines the border between a counterfeit and a homage?
What factors affect one's consideration of how an original is superior to a counterfeit or how a counterfeit is not inferior to an original (in terms of if function and the quality of material used is the same)?
Does counterfeiting really affect (devalue) the brand (who's synonymous with quality, technology, and prestige) they are copying if the consumer would not have purchased an original in the first place?
Price obviously plays a huge factor on this topic so let's ignore it completely, and focus on the other factors.
Also, may I quote (on paper) you on your thoughtful replies?
Points we've made so far to buy people purchase counterfeit watches:
-Counterfeits create a false image for the wearer.
-Homage: a copy in styling
-Fake: a copy in brand name