Hi ! im doing a University essay about marketing comunications rewarding Rolex watches. Its a very rare brand becuase they sell "normal" swiss watches for thousands of dolars...
I would like to get your opinions on this; experiences and knoledge about the brand. Can you repond at least briefly to these questions? Thanks !
1-What is the Rolex target market? What type of person buys this watches.
2- What is the decision making process a client goes thought to decide to Buy one?
3- Is Rolex marketing effective? Why?
Thanks a lot for participation, if you own one of these id love your opinion as well.