Define Microbrand & Independent Watchmaker...

Thread: Define Microbrand & Independent Watchmaker...

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  1. #1
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    Define Microbrand & Independent Watchmaker...

    Does microbrand represent that they do product more volume compare to the independent watchmaker?
    And does independent watchmaker usually have their in house movement?

  2. #2
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    Re: Define Microbrand & Independent Watchmaker...

    Independent is an independently owned (small or big company) and microbrand is a "small" company (either independent or not).
    Last edited by murokello; November 14th, 2017 at 19:16.

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    Re: Define Microbrand & Independent Watchmaker...

    other thoughts?

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    Re: Define Microbrand & Independent Watchmaker...

    Quote Originally Posted by leotWATCH View Post
    Does microbrand represent that they do product more volume compare to the independent watchmaker?
    And does independent watchmaker usually have their in house movement?
    Some thoughts:

    "Brand" means a line of watches, while a watchmaker is actually someone who practically works on watches and learned the craft. If I ordered 50 watches from China with my own label on them, I'd be starting a microbrand, but that wouldn't make me an independent watchmaker.

    People like Christine Genesis or Andreas Hentschel on the other hand are both: they are expert watchmakers, run their own workshops (Hentschel with some employees, Genesis without) and they are also microbrands with their Hentschel / Genesis branded watches. Hentschel does have in-house movements, Genesis refines Swiss ebauches.

    So in my opinion it's more than just a count of production numbers.
    Last edited by ffritz; November 15th, 2017 at 10:10.

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