At first inspection you might assume the latest offering from London watchmaker Mr. Jones is nothing but a pleasant, whimsical, summer inspired watch revealing a pretty flower adorning the dial. But this is a Mr. Jones watch, a brand famous for the Remember You Will Die timepiece and the The Last Laugh Tattoo edition with the skull macabrely revealing the time on the teeth, so there has to be a more ironic, and cynical touch. And of course there is.
The colourful outline of the flower appears and disappears on the dial as time progresses, but upon closer inspection, the petals of the flowers are not petals at all but colourful Kalashnikov assault rifles.
Crispin Jones, the brand’s founder, has thought it all through. Commenting on the watch he declared: "Flower Power is inspired by the philosophy and imagery of anti-war protest movements from the 1960s. It embodies the hope that as time passes the gun will be transformed from a tool of war to one of peace - the Biblical notion of turning swords into ploughshares. Looking at it another way it reflects the alternating cycle of war to peace, the balancing of harmony with chaos through history".
In the hippie era of 1967 during an anti-Vietnam protest at the Pentagon parking lot, students started placing flowers in the barrels of National Guard rifles. It’s became an iconic photograph from the era. Students were protesting because too many of their fellow countrymen were being shipped over to Vietnam only to be gunned down by…Kalashnikov assault rifles.
Flower Power is released in a limited edition of 100 pieces, with each watch individually numbered on the case back. The watch comes in a MJW presentation box, with specially commissioned design by artist and illustrator Camilla Meijer. Price £145.00.
Visit the Mr. Jones Watches website